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Manager, Brand Experiences

Expired Job

Edelman New York , NY 10007

Posted 2 months ago

UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.

The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.

Responsibilities

The Manager is responsible for the day-to-day management of several accounts and programs as well as the individual performance of team members who report to them.

Day-to-day responsibilities include bit are not limited to:

  • Account Management Work with UEG team members to develop comprehensive integrated marketing, promotion and event programs that include strategic planning and built-in metrics. Includes but is not limited to:

  • Program/client research

  • Creative brief development

  • Brainstorm sessions (lead and participate)

  • Development of production estimates

  • Support overall concept development

  • Lead account management process including but not limited to:

  • Contract development and negotiations (internal/external)

  • Weekly status reports (internal/external)

  • Ongoing budget and production timeline management

  • Vendor research, acquisition and management

  • Writing of decks, presentations etc.

  • Program reporting/metrics/recap reports

  • Develop necessary production documents including but not limited to:

  • Production schedules

  • Run of Show documents

  • Vendor briefs Staff training documents

  • Key messaging documents

  • Troubleshoot program issues developing solution-oriented plans

Product Capability and Development

  • Understand clients' marketing and business goals and strategies

  • Understand key client industry issues relating to products, product categories, technologies, primary and potential competition and general issues facing the industry

  • Understand recent and projected financial performance

  • Regular participation and contributions to account team meetings

  • Overall supervision and responsibility for their set of accounts

  • Understand audience research and tracking techniques and methodologies; use them to plan and evaluate client events

  • Evaluate campaign results against objectives; use results to suggest improvements to client or team

  • Understand and apply industry trends and insights to improve overall strategic approach and thinking for client work

Financial Management

  • Responsible for planning, organization and client profitability including but not limited to:

  • Program set-up within existing financial system

  • Day-to-day budget tracking

  • Vendor invoice/PO management

  • Track time (internal and external)

  • Manage/correct billing issues

  • Create cost effective budgets for accounts

Business Development

  • Grow network of industry clients and participate in relevant professional organizations and networking activities

  • Support the new business process, including identifying new business opportunities and helping support the RFP response process

  • Help pull together cross-discipline teams to provide clients and prospects with the most compelling team and proposal

  • Grow accounts organically by introducing clients to relevant and new capabilities to advance their business goals

  • Develop program case studies and assist with submitting agency work for awards and industry recognitions

Leadership

  • Display utmost respect for clients, team members and others

  • Lead and participate in team building activities

  • Be ethical in all business dealings

  • Possess intermediate strategic thinking abilities

  • Focus on business improvements and are ambitious for excellence, constantly search for opportunities to improve the business

  • Promote and endorse organizational change efforts through own words, actions and priorities

  • Act as a positive role model for effective team working, facilitate the operation of the team of which they are a part

  • Demonstrate professional behaviors and pursuit of excellence in all operations

  • Work effectively with agency's different departments and foster solid intra company relations

Qualifications

A Manager candidate:

  • Must have at least 2 years of relevant experience within the event marketing field and a bachelor's degree from an accredited college or university preferably in marketing, communications and/or advertising.

  • Have significant experience working on social media/digital campaigns and knowledge of how they integrate into the larger marketing mix

  • Must be an incredibly creative individual who is able to provide smart and strategic recommendations to their team and to clients for a particular program.

  • Is responsible for overseeing multiple experiential programs; maintaining a high quality of account service and overall program execution.

  • Must possess superior communication skills, be able to multi-task efficiently and be detail oriented.

  • Have an overall understanding of the public relations field and a passion for the event marketing industry.

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Manager, Brand Experiences

Expired Job

Edelman