Edelman New York , NY 10007
UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.
The Manager is responsible for the day-to-day management of several accounts and programs as well as the individual performance of team members who report to them.
Day-to-day responsibilities include bit are not limited to:
Account Management Work with UEG team members to develop comprehensive integrated marketing, promotion and event programs that include strategic planning and built-in metrics. Includes but is not limited to:
Creative brief development
Brainstorm sessions (lead and participate)
Development of production estimates
Support overall concept development
Lead account management process including but not limited to:
Contract development and negotiations (internal/external)
Weekly status reports (internal/external)
Ongoing budget and production timeline management
Vendor research, acquisition and management
Writing of decks, presentations etc.
Program reporting/metrics/recap reports
Develop necessary production documents including but not limited to:
Run of Show documents
Vendor briefs Staff training documents
Key messaging documents
Troubleshoot program issues developing solution-oriented plans
Product Capability and Development
Understand clients' marketing and business goals and strategies
Understand key client industry issues relating to products, product categories, technologies, primary and potential competition and general issues facing the industry
Understand recent and projected financial performance
Regular participation and contributions to account team meetings
Overall supervision and responsibility for their set of accounts
Understand audience research and tracking techniques and methodologies; use them to plan and evaluate client events
Evaluate campaign results against objectives; use results to suggest improvements to client or team
Understand and apply industry trends and insights to improve overall strategic approach and thinking for client work
Responsible for planning, organization and client profitability including but not limited to:
Program set-up within existing financial system
Day-to-day budget tracking
Vendor invoice/PO management
Track time (internal and external)
Manage/correct billing issues
Create cost effective budgets for accounts
Grow network of industry clients and participate in relevant professional organizations and networking activities
Support the new business process, including identifying new business opportunities and helping support the RFP response process
Help pull together cross-discipline teams to provide clients and prospects with the most compelling team and proposal
Grow accounts organically by introducing clients to relevant and new capabilities to advance their business goals
Develop program case studies and assist with submitting agency work for awards and industry recognitions
Display utmost respect for clients, team members and others
Lead and participate in team building activities
Be ethical in all business dealings
Possess intermediate strategic thinking abilities
Focus on business improvements and are ambitious for excellence, constantly search for opportunities to improve the business
Promote and endorse organizational change efforts through own words, actions and priorities
Act as a positive role model for effective team working, facilitate the operation of the team of which they are a part
Demonstrate professional behaviors and pursuit of excellence in all operations
Work effectively with agency's different departments and foster solid intra company relations
A Manager candidate:
Must have at least 2 years of relevant experience within the event marketing field and a bachelor's degree from an accredited college or university preferably in marketing, communications and/or advertising.
Have significant experience working on social media/digital campaigns and knowledge of how they integrate into the larger marketing mix
Must be an incredibly creative individual who is able to provide smart and strategic recommendations to their team and to clients for a particular program.
Is responsible for overseeing multiple experiential programs; maintaining a high quality of account service and overall program execution.
Must possess superior communication skills, be able to multi-task efficiently and be detail oriented.
Have an overall understanding of the public relations field and a passion for the event marketing industry.