Manager, Brand Consulting

Nestle Oakland , CA 94604

Posted 1 week ago

POSITION SUMMARY:

This position's role is to develop high-impact insight-based recommendations that drive brand strategies to win in the marketplace. The Manager, Brand Consulting is responsible for developing and communicating consumer insights for the brand using diverse sources

PRIMARY RESPONSIBILITIES:

  • Leadership & Consulting

  • Serve as the brand "navigator" by providing thought partnership with brand management

  • Work with business partners to identify unknowns around which to engineer an agenda that supports brand strategy.

  • Create consumer empathy/understanding across the business team by effectively communicating existing consumer understanding and identifying actionable learning needs, this includes use of RMS data

  • Use transparent, strategy-aligned criteria to assess the value of projects to the business

  • Collaborate across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base)

  • Redefine medium-value requests and eliminate or outsource low-value requests

  • Tap people's natural motivations to share insights with peers and increase the "portability" of insights to enable wider sharing

  • Performance will be measured on the ability to change thinking, decisions and business strategy

  • Develop Brand Insights

  • Communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy

  • Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities

  • Focus on establishing business partners' decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions

  • Develop and consistently review brand learning plan to identify the most impactful areas of learning.

  • Identify the essential "business drivers" by finding the common ground between strategic priorities and the most commonly asked about topics.

  • Budget & Vendor Management

  • Manage projects within approved budget.

  • Provide suppliers with access to all information available to ensure intimacy with NUSA.

  • Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership

SUPERVISION RECEIVED: From VP Consumer and Marketplace Insights

SUPERVISION GIVEN: None

FINANCIAL/STRATEGIC IMPACT: Assists in achieving corporate objectives on Market Share, Sales Volume Growth, Brand Health, Marketing ROI and Product Performance.

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

  • B.A./B.S. in Marketing, Economics, Psychology, or Sociology required. Relevant Master's degree or MBA strongly preferred.

EXPERIENCE:

  • Minimum of five (5) years of marketing research experience with budget responsibility in a consumer packaged goods company

  • Candidate must possess a strong drive for results with a passion for the consumer and marketing

SKILLS:

  • Project Execution Leading Managing budget, suppliers, research execution, and adhering to interim and final deadlines

  • Methodology Expertise Leading Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate

  • Self-Development Leading Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news)

  • Insight Generation Applying Inductive reasoning, creativity, risk tolerance, and business judgement

  • Knowledge Agenda Development Applying Identify broad themes or learning gaps for future research based on accumulated knowledge

  • Communication Applying Tailoring content and purposeful communication

  • Influence Applying Active listening, negotiation, persuation and courage

  • Business Problem Solving Applying Diagnosis and framing the problem, business knowledge and acumen, recommendation development

  • Consumer Empathy Applying

  • Can articulate basic behaviors and motivations of consumers
  • Strategic Thinking Applying Creates short-term marketing tactics that support long-term strategies and brand vision

  • Brand Knowledge & Advocacy Applying

  • Role-models brand expertise, eagerly engaging real consumers to optimize brand strategy and plans

#LI-MS1


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Analytic Consulting Manager II (Qos)

Kaiser Permanente

Posted 7 days ago

VIEW JOBS 3/15/2019 12:00:00 AM 2019-06-13T00:00 Description: Managerial consulting supports senior leadership by addressing strategic issues, including determining the problem definition and structuring the problem solving approach, generally where no precedent currently exists. Issues span several topics and are not restricted to one functional area. Examples include strategy development, market assessments, policy issues, profitability assessments and major implementations. Issues support senior leadership in the definition and attainment of organizational goals. Consulting Manager II is responsible for a large managerial consulting group or department, including managing its staff and related budgets. Essential Functions: * Leads multiple large-scale strategic management efforts designed to facilitate attainment of key organizational objectives. * Provides leadership and expert consultation on management issues. * Sets the overall direction of the practice to address key organizational issues. * Staffs projects to ensure that teams are composed of individuals with appropriate skills and expertise. * Ensures that client and organizational needs are met consistently. * Collaborates with Consulting Managers to provide support to regional and SA leadership in the pursuit and attainment of organizational goals. * Provides leadership in the development and dissemination of best practices across regional departments. * Establishes effective working relationships with peers both internal and external to KP. * Fosters a customer oriented work environment with emphasis on dedication to helping customers, respect for individuals, highest standards of quality, innovation, empowerment, and teamwork by developing and implementing policies and practices that reflect the vision of Kaiser Permanente. * Manages and develops staff. * Coaches and develops employees according to their strengths; creates a structure that will promote self-directed work. * Manages group, project and/or department budget. Basic Qualifications: Experience * Minimum seven (7) years of consulting and project management experience including a minimum three (3) years working in healthcare. * Minimum two (2) years of supervisory experience. Education * Bachelor's degree in business administration, industrial engineering, operations research, public health administration, or other related field, OR four (4) years of experience in a directly related field. * High School Diploma or General Education Development (GED) required. License, Certification, Registration * N/A Additional Requirements: * Demonstrate ability to determine the key business issues and develop appropriate action plans from multidisciplinary perspectives. * Demonstrate ability to lead professionals through influence and collaboration. * Proficient in team building, conflict resolution, group interaction, project management, and budget management. * Demonstrate ability to define the strategy of and provide overall direction to a specified practice area. * Excellent skills in complex analytic problem solving, project management, change management, and group process. * Understanding of KP business and/or operations and competitors, and economic, social, and legal environment. * Advanced computer skills and knowledge of data systems. * Must be able to work in a Labor/Management Partnership environment. Preferred Qualifications: * Master's degree strongly preferred. Notes: * Demonstrated ability to conduct and interpret quantitative/qualitative analysis. * Proven leadership skills in analytic consulting and project management. * Demonstrated ability to lead professionals through influence and collaboration. * Substantial experience in performing analytic consulting, programming, data management, report design, data architecture. * Knowledge of SAS, SQL, or other related languages and tools. * Ability to communicate effectively at all levels, including with executives. * Knowledge of healthcare operations, health informatics, performance improvement methods (e.g. lean). Primary Location: California,Oakland,1800 Harrison 1800 Harrison Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon - Fri Working Hours Start: 8:00 AM Working Hours End: 5:00 PM Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Manager with Direct Reports Job Category: Consulting Services / Project/Program Management (Non IT) Department: Quality and Operations Support Travel: Yes, 5 % of the Time Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status. External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances. Click here for additional requirements > Kaiser Permanente Oakland CA

Manager, Brand Consulting

Nestle