This position's role is to develop high-impact insight-based recommendations that drive brand strategies to win in the marketplace. The Manager, Brand Consulting is responsible for developing and communicating consumer insights for the brand using diverse sources
Leadership & Consulting
Serve as the brand "navigator" by providing thought partnership with brand management
Work with business partners to identify unknowns around which to engineer an agenda that supports brand strategy.
Create consumer empathy/understanding across the business team by effectively communicating existing consumer understanding and identifying actionable learning needs, this includes use of RMS data
Use transparent, strategy-aligned criteria to assess the value of projects to the business
Collaborate across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base)
Redefine medium-value requests and eliminate or outsource low-value requests
Tap people's natural motivations to share insights with peers and increase the "portability" of insights to enable wider sharing
Performance will be measured on the ability to change thinking, decisions and business strategy
Develop Brand Insights
Communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy
Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities
Focus on establishing business partners' decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions
Develop and consistently review brand learning plan to identify the most impactful areas of learning.
Identify the essential "business drivers" by finding the common ground between strategic priorities and the most commonly asked about topics.
Budget & Vendor Management
Manage projects within approved budget.
Provide suppliers with access to all information available to ensure intimacy with NUSA.
Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership
SUPERVISION RECEIVED: From VP Consumer and Marketplace Insights
SUPERVISION GIVEN: None
FINANCIAL/STRATEGIC IMPACT: Assists in achieving corporate objectives on Market Share, Sales Volume Growth, Brand Health, Marketing ROI and Product Performance.
REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
Minimum of five (5) years of marketing research experience with budget responsibility in a consumer packaged goods company
Candidate must possess a strong drive for results with a passion for the consumer and marketing
Project Execution Leading Managing budget, suppliers, research execution, and adhering to interim and final deadlines
Methodology Expertise Leading Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate
Self-Development Leading Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news)
Insight Generation Applying Inductive reasoning, creativity, risk tolerance, and business judgement
Knowledge Agenda Development Applying Identify broad themes or learning gaps for future research based on accumulated knowledge
Communication Applying Tailoring content and purposeful communication
Influence Applying Active listening, negotiation, persuation and courage
Business Problem Solving Applying Diagnosis and framing the problem, business knowledge and acumen, recommendation development
Consumer Empathy Applying
Strategic Thinking Applying Creates short-term marketing tactics that support long-term strategies and brand vision
Brand Knowledge & Advocacy Applying