Manager, Brand Activation / Customer Marketing

Ocean Spray Boston , MA 02298

Posted 2 weeks ago

Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry farmers in the United States, Canada and Chile, who have helped preserve the family farming way of life for generations. The cooperative's cranberries are currently featured in more than a thousand great-tasting, good-for-you products in over 100 countries worldwide. With more than 2,000 employees and nearly 20 receiving and processing facilities, Ocean Spray is committed to managing our business in a way that respects our communities, colleagues and the environment.

Ocean Spray believes that our colleagues are our best assets and we offer an environment where you can work with exceptionally smart, innovative and passionate teams that are motivated to deliver Ocean Spray products around the world. If you are looking for a rewarding career where you can Grow, Own, Live and Drive your career every day, Ocean Spray is for you!

Position Summary:

The Brand Activation team activates Ocean Spray's brand strategies to drive growth with key retailers. We are a part of the North America Marketing Team, working closely with other areas of Marketing (Platform, Insights, Communications, Innovation), directly with our key retail customers, as well as with key cross-functional partners across the cooperative including Sales, R&D, Finance, and Commercialization.

This position is responsible for both the development and execution of annual, strategic marketing plans that drive profitable growth for a subset of our key retailers. Forming and maintaining productive and collaborative partnerships with key sales counterparts across Ocean Spray is critical to success in this position. The Brand Activation Manager is expected to provide leadership both within the marketing function and across the enterprise for all opportunities and issues impacting the business.

The position is located at our new WeWork Seaport District Office in Boston, MA. Full relocation assistance will be provided.

A Day in the Life of a Brand Activation Manager:

  • Lead development of growth strategies across Drug, Value, Club & Foodservice Channels

  • Partner with sales to develop and execute annual growth plans for key customers, directly tied to overall customer strategies

  • Partner with sales to prepare for and attend critical customer appointments including, but not limited to, line reviews, innovation presentations, and joint business plans

  • Work closely with shopper agency and sales partners to identify, develop, and execute strategic customer-specific marketing programs to drive key brand initiatives

  • Develop and manage relationships with key marketing contacts at customers and agency partners

  • Develop marketing personnel through coaching, appropriate supervision, and feedback

  • Provide cross-functional leadership and direction to translate strategy into tactics and action

  • Lead execution of customer-specific programs, partnerships, activities, and events, gaining all necessary approvals

  • Lead development of point of sale materials to support in-store activation with outside agencies and internal, cross-functional teams

  • Collaborate with Brand, Brand Communications, and Insights to ensure full connectedness of account-level activity with national brand strategies and activities

  • Oversee Brand Activation budget & programs for designated retailer

What We Are Looking For:

  • Bachelor's degree required, MBA strongly preferred

  • Must have 5+ years of consumer-packaged goods brand management experience. Ideal candidate will have a mix of traditional Brand Management, Shopper Marketing, and/or Sales experience with top domestic retail accounts.

  • Strong analytical skills: quantitative and qualitative

  • Strong creative problem solving and change management abilities

  • Ability to link strategies and objectives to develop a plan

  • Superior presentation skills, both in development of compelling stories and in presenting them at all levels within internal and customer organizations

  • Excellent communication skills

  • Travel ~10%

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

All your information will be kept confidential according to EEO guidelines.


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Manager, Brand Activation / Customer Marketing

Ocean Spray