Manager

Department Name

Learning Enterprise

Job Description

ASU's Learning Enterprise is seeking a Manager, Social Media and Learner Advocacy to lead our social media strategy and organic social growth. You will own the creation and execution of social programs that inspire, engage, convince and convert. You possess a mastery of social media marketing and understand the unique power of this channel to drive mass awareness through viral content and customer advocacy.

This role has the option to be based at ASU's Skysong location in Scottsdale, Arizona or at ASU's campus in Los Angeles, California.

Job Description

ASU's Learning Enterprise is seeking a Manager, Social Media and Learner Advocacy to lead our social media strategy and organic social growth. You will own the creation and execution of social programs that inspire, engage, convince and convert. You possess a mastery of social media marketing and understand the unique power of this channel to drive mass awareness through viral content and customer advocacy.

This role has the option to be based at ASU's Skysong location in Scottsdale, Arizona or at ASU's campus in Los Angeles, California.

Requisition ID

101247BR

Working Environment

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work.

• Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds.

• Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts.

• May be required to perform tasks in the field within and/or across University campuses.

• Ability to clearly communicate to perform essential functions.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Minimum Qualifications

Bachelor's degree in a field appropriate to the area of assignment AND five (5) years of related administrative experience, which includes three (3) years of supervisory experience; OR, Nine (9) years of related administrative experience, which includes three (3) years of supervisory experience; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Department Statement

About the Learning Enterprise

We believe that the rigid and linear design of traditional higher education is neither an effective ladder to social and economic opportunity for all learners nor is it responsive to rapidly evolving workforce needs. ASU has responded to these challenges with the creation of Learning Enterprise (LE). We are guided by the belief that everyone should have universal access to education and opportunity. At every stage of life.

LE re-imagines the role of universities in society and evolves the design of learning offerings. These products (LE's learning offerings) are academically rigorous, tech-enabled, and outcomes-driven. They are stackable, accessible, and evidence-based - designed to respond to the needs of students and employers with the resources and values of the university.

LE's initial focus is on the following areas: foundational skills and mindsets, professional and technical career skills and personal development, cultural and civic learning.

At LE, we share a common set of values that guide our work and collaboration:

Scrappy. We are undaunted by challenges. We remain undeterred by anything that stands in the way of moving our vision forward. If we fall, we get up, over and over again. If it doesn't exist, we create it. If something doesn't work, we try something else.

Driven. We always push to be better for ourselves, for each other, and for our students. We are not defeated or guided by the status quo. We see what could be and relentlessly pursue it.

Intentional Architects. We know our attitude towards what we are doing will determine our success. We see the big picture and take deep pride in building every block that makes up our long-term vision. We are motivated by the potential of a transformed future while remaining firmly focused on tending to the tasks in front of us today.

Leading from the heart. We deeply care about people and their well-being. Everyone is unconditionally supported. We believe in human potential and invest in continuous growth.

Candid collaborators. We share ideas and feedback at all levels. We have strong opinions loosely held and intentionally engage in debate. We strive for clarity through direct and honest communication. We know our work is better for it.

Category

03

VP Code

Learning Enterprise

Scope of Search

Open

Desired Qualifications

• Experience in social media management, including user-generated content, engagement growth and paid social media experience. (3 years)

• Experience growing audience and engagement in major channels including LinkedIn, YouTube, Facebook, Instagram and X.

• Comprehensive understanding of and fluency in video-based social media platforms, features, and formats, specifically YouTube and Instagram Reels.

• Demonstrated knowledge of social media analytics and ability to implement lessons learned to active or future social campaigns.

• Experience in copywriting and copy editing abilities; ability to modify style, length and tone to specific channels and contexts.

• Competency in Canva and other photo and video editing programs.

• Demonstrated knowledge of paid social best practices and lead-generation tactics.

• Working knowledge of ChatGPT and other AI tools; willingness to learn and adapt workflows as new AI tools emerge with the goal of increasing workflow efficiency and impact.

Close Date

23-May-2024

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU PD at 480-965-3456.

Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Full-Time/Part-Time

Full-Time

Essential Duties

Goal Oriented Specialist:

• Develop a targeted social media strategy with the goal of increasing the awareness and follower counts of ASU Learning Enterprise and its portfolio of offerings.

• Engage key segments of the ASU Community on social media, including but not limited to, customers, prospective students, recent graduates, lifelong learners, influencers and press.

• Activate advocates and influencers to share stories that win hearts and minds, positioning ASU at the forefront of lifelong learning.

• Collaborate across ASU and its partners to amplify content, share best practices, and support awareness of strategic priorities.

Innovative Creator:

• Manage social media editorial calendars that align with top ASU initiatives and Learning Enterprise's master content calendar. Schedule posts, engage where appropriate and field engagement opportunities to executives.

• Design campaigns to strategically scale follower counts with key segments across LinkedIn, Facebook, Instagram, YouTube and X.

• Build out a review program to raise ASU Learning Enterprise's awareness and visibility across popular review sites including Gartner Peer Insights, G2 and TrustRadius.

• Serve as the steward of Learning Enterprise's voice and identity across Learning Enterprise's social channels.

Collaborative Contributor:

• Act as our go-to social media expert, providing best practices and guidance to the Learning Enterprise team and senior leadership.

• Collaborate closely with the ASU social team to cross-promote initiatives.

• Join brainstorms and other collaborative sessions; actively contribute concepts, ideas and strategies to help launch products and campaigns.

• Join cross-ASU social media and marketing meetings, build cross-enterprise relationships and coordinate shared content priorities.

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Salary Range

$65,000 - $75,000 per year; DOE

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of "equivalent combination" in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor's degree is equal to four years of experience.

Job Family

Generic