The Analytics Manager is a key driver of insight and strategic thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media & communications initiatives.
This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline & online media. The candidate must have a proven track record in data-rich analyses, and be a team player. A "roll up the sleeves" approach is mandatory and a "get it done" attitude is a must. Specific responsibilities include coordination between the research, analytics & media teams ensuring high quality analytical projects are effectively delivered.
Successful candidates will be multi-dimensional 'rising-stars' who are able to employ complex problem solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.
Work with Associate Director to design and execute analytical plans to improve the effectiveness of communications programs.
As required/appropriate, perform hands-on analysis in support of results, including development of conclusions and implications.
Work with Analyst to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns.
Develop and maintain SQL-based reporting system.
Emphasis on understanding dashboards and applying MMM findings, statistical testing to media planning.
Partner with external analytical stakeholders on a daily basis to plan, execute and analyze projects.
Supervise and mentor Analysts.
Support agency new business process, as directed.