Manager, AM Digital Marketing

Northern Trust Illinois , il

Posted 1 week ago

Northern Trust Asset Management is the 16th largest investment manager in the world, entrusted with more than $850 billion by investors around the globe. Our mission is to help investors achieve their most important goals and we do so by using our time-tested investment expertise to confidently navigate changing market environments. Our cultural core values rest upon passion, competence, intellectual curiosity, diversity, and humility.

Our marketing department is growing and it is committed to delivering an exceptional digital experience for its clients and is increasing its digital marketing capabilities to raise awareness for its expertise and drive adoption for its solutions. We are in a digital "build" mode and seek a talented, driven and forward-thinking digital marketing director who is passionate about all things digital, who will shape and lead the expansion of our digital marketing strategy to help achieve the firm's business and marketing objectives. This individual should be able to think strategically, execute tactically, communicate exceptionally well, and will be a hands-on leader reporting directly to the CMO.

A highly visible and crucial role, the digital marketing director will be responsible for planning, developing, implementing and managing the overall digital marketing strategy. Additionally the director will be responsible for organizing, managing, guiding and inspiring digital marketers on the team. She/he will serve as the business's subject matter expert, partnering with other areas to help them understand digital best practices such as search engine optimization. The ideal candidate will be solutions and results oriented, comfortable with some level of ambiguity, and excited about the opportunity to help define and evolve the role as the digital strategy matures. If you thrive on new challenges and are inspired about developing a digital marketing program and platform that delivers results, we encourage you to apply.

Key Responsibilities:

  • Oversee a 12-15 months large .com website expansion and redesign project SEO, SEM, personalization, analytics, 3rd party data and platforms (Marketo, Salesforce, digital channels, etc.), UX, data visualization, and interactive tools. Lead project team comprised of the following resources: external agency, internal IT, marketing subject matter experts, stakeholders and project managers.

  • Help define and manage ongoing continued website improvements to stay ahead of the competition

  • Defining a roadmap for digital success, aka a marketing digital ecosystem, identifying and implementing initiatives that will be impactful to drive business results both in the short- and long-term.

  • Inspire and manage a team of digital marketers (currently 5 team members). Prioritize, schedule, assign, and track digital projects from inception through completion to ensure effective planning, timeline/budget management, and high-quality deliverables

  • Demonstrate proficiency as a digital thought leader with a data driven approach; identifying digital marketing trends, new technologies, evolving best practices and competitor activity that help drive the business

  • Effectively influence business line leaders and champion new technology concept adoption throughout the firm

  • Operate with a self-directed motivation without the need for continual supervision

  • Consult with leadership and gravitas in order to effectively achieve buy-in to strategic digital strategy vision

  • Partner with other internal groups (IT, Legal, Compliance, Marketing, Sales, Portfolio Management) and with external vendors to deliver a world-class digital experience

  • Integrate marketing systems to enable a holistic voice of the client

  • Keep current with the latest digital marketing tools, technology and best practices

  • Work with IT to outline the business requirements to inform an evolving marketing stack

  • Manage and oversee different digital marketing channels including social media and mobile

  • Identify opportunities to improve efficiency and effectiveness and implementing the tools needed to support marketing activities

  • Collaborate and influence across lines of business at multiple levels, as well as be able to counsel partners with the ability to connect dots across various and sometimes competing/ambiguous challenges

  • Define and manage digital marketing budget

  • Measure and manage online content

  • Partner with other marketing colleagues to help identify digital marketing opportunities and implement the digital solutions that produce results

  • Maintain strict adherence to regulatory and risk guidelines for all digital marketing initiatives, including proactive management of marketing operational risk. A keen appreciation of the investment management regulatory environment and a focus on risk are key aspects of this role

  • Bachelor's Degree or equivalent experience

  • 10+ years of managing a digital marketing strategy and team

  • Ability to think strategically and execute tactically

  • Ability to effectively communicate appropriately and concisely

  • Proven track record of successfully developing and executing digital marketing strategies and tactics that led to meaningful business impact

  • Demonstrated and successful experience in overseeing projects managing vendors/agency, developing requirements, measuring results

  • Experience with collecting, maintaining and deploying site enhancements

  • A web development background is a plus (hands on experience with HTML, JavaScript, CSS and development frameworks)

  • Experience in launching numerous types of digital experiences to production.

  • Experience leading digital strategy and digital transformation for a major organization

  • Comprehensive understanding of Web design best practices.

  • Extensive experience with personalization. This includes building a personalization strategy, onboarding a personalization tool, training as well as executing on the personalization strategy

  • Marketing automation experience entails hands on experience, lead scoring, sales insight, ideally using Marketo.

  • Advanced SEO knowledge

  • Experience in helping to define, measure, and analyze ROI and KPIs turning them into understandable, actionable insights

  • Ability to communicate effectively with IT and developers -- translating business requirements into actionable plans

  • Understanding of web performance principles (analysis, audit, execution)

  • Experience with enterprise level Content management systems, onboarding and training. Solid understanding of visual design and user experience principles

  • Experience with mentoring and developing team members of varying skill set and maturity levels.

  • Comfortable with a fast-paced, deadline driven environment

  • Experienced working with agile and waterfall approaches

  • Keen ability to understand the "big picture" and develop initiatives to achieve overarching goals

  • Exceptional understanding of all aspects of digital marketing channels

  • Skilled at strategic marketing planning, digital strategy, branding, paid search, and social media

  • Excellent analytical and problem solving skills

  • Ability to effectively partner with business to understand and translate business objectives

For more than a century, Northern Trust has worked hard building our legacy of outstanding service, expertise and integrity. From a Chicago-based bank founded in 1889, we now have more than 20 international locations and 18,500 employees globally. We serve the world's most-sophisticated clients from sovereign wealth funds and the wealthiest individuals and families, to the most-successful hedge funds and corporate brands.

We burnished our reputation as a global leader delivering innovative investment management, asset and fund administration, fiduciary and banking solutions enabled by sophisticated, leading technology. And through it all, we continually laid a solid, forward-looking foundation on which future generations can continue growing and achieving greater.

As of December 31, 2018, Northern Trust Corporation had:

$10.1 trillion in assets under custody/administration

$7.6 trillion in assets under custody

$1.1 trillion in assets under management

$132 billion in banking assets

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Staff Account Manager Digital Sales Direct Servicemax

General Electric

Posted 2 days ago

VIEW JOBS 4/18/2019 12:00:00 AM 2019-07-17T00:00 Role Summary:You will drive key activities, including prospecting, strategy planning, executive relationship development, discovery assessment, and ServiceMax from GE Digital ecosystem coordination. You will work closely with the other staff members in all GE businesses to drive and lead growth in service, software, and outcome-driven revenue generation. You will partner closely with leaders to drive the creation and development of an overall sales readiness vision in the context of our global business. Essential Responsibilities: Develop a solution selling framework for ServiceMax from GE Digital— tailor deal lifecycle, enablement deliverables, required resources, technology support, maturity model, sales methodology etc. Establish a deep understanding of customers' business needs by creating value to customers for our solution footprint. Add value to the customer's business and maintain a goal-oriented approach to the business partnership. Demonstrate to customers how they benefit by partnering with GE and how our solutions deliver results. Aggressively develop and drive a sustainable commercial and solution strategy across multiple customer divisions and geographic poles that is aligned to the agreed account goals. Develop and execute an Account Playbook that formalizes the "go high / go low" strategy for the Enterprise account. Where applicable, develop a joint Governance process with executive sponsorship that aligns along the following pillars – Commercial, Product/Technology, Implementation and Support. Leverage the "Big GE" by coordinating across multiple GE divisions to solve customer challenges and enhance value and loyalty through the introduction of GE Corporate programs. (e.g. Industrial Internet, Minds + Machines) Analyzes sales pipeline and maintains an array of opportunities to ensure that sales goals are achieved. Actively grow and maintain a multi-year account plan that will be shared globally with parts of our business including Marketing, Product Management, Sales, Professional Services, and the Development teams to ensure coordination across the business. Ensuring a Professional Sales Experience for customers during all aspects of sales process Relocation Assistance: No Work Location: Other TX US Other TX US TX and touch points including: Formal meeting agendas, formal follow-up stating sequence of events and next steps in writing, and issue resolution in a timely fashion. Formulates the winning proposals based on a cohesive strategy that leverages deep knowledge of industry, customer and GE product. Qualifications/Requirements: Basic Qualifications: Bachelor's Degree. A minimum 10 years of professional experience. Eligibility Requirements: Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job Must be able to travel 25% -/+ of the time to customers in Wisconsin, Minnesota, North Dakota, and South Dakota Desired Characteristics: Develops acceptable strategies to mitigate risks triggered in RFP's and/or customers' T&Cs while meeting GE business objectives. Leads the implementation of economic value selling throughout customer organization. Thoroughly analyzes data to identify trends and issues that translate into a plan for the customer with some connection to seemingly independent problems. Identifies and prioritizes critical GE resources needed to further the sales effort, negotiating with stakeholders for utilization. Technical Expertise: Trains others on how to thoroughly analyze market data and present findings and recommendations in a way that is easy and simple for management to make decisions and act quickly; Links analysis to overall business objectives and strategies. Effectively manages and possesses working industry knowledge and skillset (of self or others) in assigned vertical; Utilizes industry knowledge and skillsets to support an industry relevant line of questioning and resultant problem-solving definition; recommends decisions that inform commercial growth strategies. Proactively identifies pipeline risks and develops mitigation plans; Proactively shares 'best practices' to improve pipeline efficiency; Helps to develop sales team relationships with key contacts. Able to take products, services, solutions knowledge and connect them to customers' objectives to develop differentiated opportunities for GE; Draws upon non-traditional solutions; Constantly thinks out of the box & outside domain of expertise to develop creative solutions that meet ongoing customer needs. Business Acumen: Coaches and mentor's others on how to collect, analyze, and share information about market trends and competitors to increase customer retention and attract new business; Proactively identifies trends via data analysis and makes strategic recommendations as appropriate. Communicates the importance of understanding customer's business strategies to become an advocate for profitability on behalf of the customer - actively reviews accounts, meets with customers, observes sales force, etc. Coaches and trains others on how to manage account relationships to proactively identify and address client needs and convert competitive installs to GE solutions. Leadership: Establishes & communicates team members' roles in relation to their function and data; Shares knowledge, power and credit, establishing trust, credibility, and goodwill; Coordinates role responsibilities with that of others to achieve mutual goals; Encourages groups to work together to efficiently resolve problems. Leads the process of developing a clear and winnable strategy to deliver the vision of what the GE-customer relationship can be; Goes beyond conventional modes of thinking and approaches problems, and creatively develops innovative, alternatives possibilities beyond the obvious. Develops and executes integrated, multi-faceted communications that provide the audience with concise facts; Addresses business concerns and presents the implications of various alternatives; Presents in a manner that is compelling, engaging and relevant to senior leadership and customers. Trains others on Commercial Operations processes in a way that makes it easy and simple for management to make decisions and act quickly; Proactively leads in translating strategies into specific actions; leads in streamlining deal flow, minimizing peaks and troughs, and simultaneously managing multiple deals. #DTR About Us:ServiceMax is a leading industry provider of field service management software – an estimated $25 billion market worldwide. The company continues to reimagine and create solutions for the 20 million people globally who install, maintain, and repair machines across dozens of industries as the leading provider of complete end-to-end mobile and cloud-based technology for the sector. ServiceMax brings together the right data at the right moment to delight customers and drive business results at the crucial point of service. We're rethinking field service, and delivering cutting edge technology to help companies perfect service delivery, drive revenue and growth, and delight customers. Come be part of our innovative team! GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.Additional Locations:United States;Alabama, Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Northern Mariana Islands, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, United States Minor Outlying Islands, Utah, Vermont, Virgin Islands, U.S., Virginia, Washington, West Virginia, Wisconsin, Wyoming; General Electric Illinois il

Manager, AM Digital Marketing

Northern Trust