Manager, AM Digital Marketing

Northern Trust Illinois , il

Posted 1 week ago

Northern Trust Asset Management is the 16th largest investment manager in the world, entrusted with more than $850 billion by investors around the globe. Our mission is to help investors achieve their most important goals and we do so by using our time-tested investment expertise to confidently navigate changing market environments. Our cultural core values rest upon passion, competence, intellectual curiosity, diversity, and humility.

Our marketing department is growing and it is committed to delivering an exceptional digital experience for its clients and is increasing its digital marketing capabilities to raise awareness for its expertise and drive adoption for its solutions. We are in a digital "build" mode and seek a talented, driven and forward-thinking digital marketing director who is passionate about all things digital, who will shape and lead the expansion of our digital marketing strategy to help achieve the firm's business and marketing objectives. This individual should be able to think strategically, execute tactically, communicate exceptionally well, and will be a hands-on leader reporting directly to the CMO.

A highly visible and crucial role, the digital marketing director will be responsible for planning, developing, implementing and managing the overall digital marketing strategy. Additionally the director will be responsible for organizing, managing, guiding and inspiring digital marketers on the team. She/he will serve as the business's subject matter expert, partnering with other areas to help them understand digital best practices such as search engine optimization. The ideal candidate will be solutions and results oriented, comfortable with some level of ambiguity, and excited about the opportunity to help define and evolve the role as the digital strategy matures. If you thrive on new challenges and are inspired about developing a digital marketing program and platform that delivers results, we encourage you to apply.

Key Responsibilities:

  • Oversee a 12-15 months large .com website expansion and redesign project SEO, SEM, personalization, analytics, 3rd party data and platforms (Marketo, Salesforce, digital channels, etc.), UX, data visualization, and interactive tools. Lead project team comprised of the following resources: external agency, internal IT, marketing subject matter experts, stakeholders and project managers.

  • Help define and manage ongoing continued website improvements to stay ahead of the competition

  • Defining a roadmap for digital success, aka a marketing digital ecosystem, identifying and implementing initiatives that will be impactful to drive business results both in the short- and long-term.

  • Inspire and manage a team of digital marketers (currently 5 team members). Prioritize, schedule, assign, and track digital projects from inception through completion to ensure effective planning, timeline/budget management, and high-quality deliverables

  • Demonstrate proficiency as a digital thought leader with a data driven approach; identifying digital marketing trends, new technologies, evolving best practices and competitor activity that help drive the business

  • Effectively influence business line leaders and champion new technology concept adoption throughout the firm

  • Operate with a self-directed motivation without the need for continual supervision

  • Consult with leadership and gravitas in order to effectively achieve buy-in to strategic digital strategy vision

  • Partner with other internal groups (IT, Legal, Compliance, Marketing, Sales, Portfolio Management) and with external vendors to deliver a world-class digital experience

  • Integrate marketing systems to enable a holistic voice of the client

  • Keep current with the latest digital marketing tools, technology and best practices

  • Work with IT to outline the business requirements to inform an evolving marketing stack

  • Manage and oversee different digital marketing channels including social media and mobile

  • Identify opportunities to improve efficiency and effectiveness and implementing the tools needed to support marketing activities

  • Collaborate and influence across lines of business at multiple levels, as well as be able to counsel partners with the ability to connect dots across various and sometimes competing/ambiguous challenges

  • Define and manage digital marketing budget

  • Measure and manage online content

  • Partner with other marketing colleagues to help identify digital marketing opportunities and implement the digital solutions that produce results

  • Maintain strict adherence to regulatory and risk guidelines for all digital marketing initiatives, including proactive management of marketing operational risk. A keen appreciation of the investment management regulatory environment and a focus on risk are key aspects of this role


  • Bachelor's Degree or equivalent experience

  • 10+ years of managing a digital marketing strategy and team

  • Ability to think strategically and execute tactically

  • Ability to effectively communicate appropriately and concisely

  • Proven track record of successfully developing and executing digital marketing strategies and tactics that led to meaningful business impact

  • Demonstrated and successful experience in overseeing large.com projects managing vendors/agency, developing requirements, measuring results

  • Experience with collecting, maintaining and deploying site enhancements

  • A web development background is a plus (hands on experience with HTML, JavaScript, CSS and development frameworks)

  • Experience in launching numerous types of digital experiences to production.

  • Experience leading digital strategy and digital transformation for a major organization

  • Comprehensive understanding of Web design best practices.

  • Extensive experience with personalization. This includes building a personalization strategy, onboarding a personalization tool, training as well as executing on the personalization strategy

  • Marketing automation experience entails hands on experience, lead scoring, sales insight, ideally using Marketo.

  • Advanced SEO knowledge

  • Experience in helping to define, measure, and analyze ROI and KPIs turning them into understandable, actionable insights

  • Ability to communicate effectively with IT and developers -- translating business requirements into actionable plans

  • Understanding of web performance principles (analysis, audit, execution)

  • Experience with enterprise level Content management systems, onboarding and training. Solid understanding of visual design and user experience principles

  • Experience with mentoring and developing team members of varying skill set and maturity levels.

  • Comfortable with a fast-paced, deadline driven environment

  • Experienced working with agile and waterfall approaches

  • Keen ability to understand the "big picture" and develop initiatives to achieve overarching goals

  • Exceptional understanding of all aspects of digital marketing channels

  • Skilled at strategic marketing planning, digital strategy, branding, paid search, and social media

  • Excellent analytical and problem solving skills

  • Ability to effectively partner with business to understand and translate business objectives

For more than a century, Northern Trust has worked hard building our legacy of outstanding service, expertise and integrity. From a Chicago-based bank founded in 1889, we now have more than 20 international locations and 18,500 employees globally. We serve the world's most-sophisticated clients from sovereign wealth funds and the wealthiest individuals and families, to the most-successful hedge funds and corporate brands.

We burnished our reputation as a global leader delivering innovative investment management, asset and fund administration, fiduciary and banking solutions enabled by sophisticated, leading technology. And through it all, we continually laid a solid, forward-looking foundation on which future generations can continue growing and achieving greater.

As of December 31, 2018, Northern Trust Corporation had:

$10.1 trillion in assets under custody/administration

$7.6 trillion in assets under custody

$1.1 trillion in assets under management

$132 billion in banking assets


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Manager, AM Digital Marketing

Northern Trust