OVERVIEW OF THE COMPANY
FX Networks, a business unit of 21st Century Fox, is comprised of the networks FX, FXX and FXM and the video on-demand app FXNOW. The networks' diverse schedule features a growing roster of critically-acclaimed and award-winning hit drama, comedy and limited series, including The Americans, Taboo, Legion, Snowfall, Trust, American Horror Story, Fargo, American Crime Story, FEUD, Atlanta, Baskets, Better Things, It's Always Sunny in Philadelphia, Archer and You're the Worst. FX Networks received 55 Emmy Award nominations in 2017, the most of any basic cable network for the fourth consecutive year, after winning a basic cable record 18 Emmy Awards in 2016.
FX Networks is seeking a Manager of Advertising & Media to work on development, implementation, and execution of marketing deliverables tied to direct-to-consumer marketing plans to drive subscription generation. The position will work closely under the VP and Director of Advertising & Media, on driving awareness and intent for FX+ with correlation to FXNOW usage within performance-driven media.
Drive campaign ideation and develop marketing materials for all network media investments in television, radio, online, digital, outdoor and print.
Work with the VP and Director on analyzing marketing channels tied to non-linear engagement (e.g., Conversion Rates, LTV, ARPU) with FX programming and products
Work with design team and external agencies to create digital and A/V creative for use in extensive digital campaigns.
Work closely with production and design to establish production schedules to ensure creative can be delivered to meet critical media deadlines.
Facilitate approvals from the separate departments affected by material usage such as legal, development, graphics, publicity, home entertainment, and FX productions.
Create numerous presentations focusing on marketing campaign launches.
Track spending category allocations and ensure compliance with upfront commitments and corporate obligations.
Bachelor's degree with a minimum of five years in marketing/media for a TV network or TV account at an ad agency. Digital analysis experience preferred.
Excellent written and oral communication skills with focus on being able to deliver clear and concise direction.
Analytics and performance media experience preferred.
Project management experience and ability to juggle multiple projects simultaneously while adhering to deadlines.
Must be proficient in Word, Excel, and PowerPoint.
Ability to develop creative marketing materials.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
21St Century Fox