Manager - Advanced Business Analytics - Credit Card Product Strategy & Analytics

General information

Career area

Credit Card

Work Location(s)

1000 N. West Street, DE, 2911 Lake Vista Drive, TX, 601 S. Tryon Street, NC

Remote?

No

Ref #

17065

Posted Date

Monday, February 12, 2024

Working time

Full time

Ally and Your Career

Ally Financial only succeeds when its people do - and that's more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

The Opportunity

The Card Product Strategy & Analytics Manager within the Ally Credit Card business will be a key player in the Ally Card team. The Manager will partner closely with the CRM team to drive profitable growth and scale card Cross Sell in an omni-channel fashion. The Cross Sell strategy is a key growth lever for Ally Credit Card with strong executive backing and interest. The Cross Sell Product Strategy & Analytics Manager will work closely with the Product, Risk, Ops, IT, Digital and the CRM team to define and bring to life the Card Cross Sell Product strategy. The role requires a strong mix of analytical & critical thinking abilities, understanding of different marketing channel dynamics, deep process excellence, project management, operational & executional talent. They will use several data sources to generate insights and uncover opportunities to fuel acquisitions growth and maximize value of the channel. Ally's acquisition strategy is diverse, complex, and cutting-edge; this role will be key to enabling the fast-paced acquisitions growth agenda. Candidates should be excited to incorporate data-driven insights, business intuition, and scenario analysis to identify the best course of action.

Ally work locations for this role are Wilmington DE, Charlotte NC, Lewisville TX

The Work Itself

• Define and manage intent for Credit Card Cross Sell Product, Targeting, and Underwriting to ensure the end Card product experience meets the needs of the Cross Sell population

• Develop volumes & performance forecasts for various Cross Sell segments and channels, and work with finance to update P&L assumptions

• Provide campaign specific strategic recommendations to internal partners based on business goals and KPIs

• Conduct strategic analysis of segments, products, pricing, and operations to improve business strategy. Recommend new credit segments for testing

• Design and optimize product strategy by segments. Own product related (APR, rewards/non-rewards, etc) test & learn agenda

• Partner with platforms and IT teams to develop best in class infrastructure to support our Cross Sell acquisitions agenda and monitor operational health

• Monitor the credit performance of booked Cross-Sell accounts to ensure suitable profit and risk performance

• Work with Card digital Channel owners on custom digital affiliate cross-sell strategies

• Collaborate with various internal partners to uncover insights to improve competitive positioning & profitability, and drive towards Ally Card's acquisitions/origination goals

• Provide feedback on Creatives under development to CRM with special focus on Product positioning/benefits hierarchy

• Bring card-specific innovative ideas to internal partners like CRM for testing

• Work with Card Valuations team to develop custom PV models/build xsell specific valuations infrastructure

The Skills You Bring

• Approximately 5 years of experience with business analysis, marketing, project management, general management.

• Ability to work independently, adept at working with large teams of internal and external stakeholders across business groups, and comfortable interfacing with C/President level executives.

• Solid understanding of the dynamics of different marketing channels

• Ability to influence internal partners to fuel platform growth.

• Comfortable leveraging data analysis solutions (using SQL/Python) and working hands-on with large analytical datasets to deliver insights

• Understanding of unsecured credit as well as extensive knowledge of financial analysis, effective risk management practices, and analytical methodologies is a plus.

• Demonstrated ability to learn rapidly and solve problems dynamically.

• Self-starter; comfortable with ambiguity and open-ended problems.

• Excellent verbal, written, and interpersonal communication skills.

• High degree of initiative with a strong drive for results.

• BS or MS in Economics, Finance, Engineering, Mathematics, Science, MIS, or similar quantitative, analytical field.

• Prior experience in credit card marketing, cross-Sell marketing, and/or analysis preferred, but not required.

#li-hybrid

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: 11 paid holidays, 20 paid time off days, and 8 hours of volunteer time off, yearly (paid time off is prorated based on start date)

• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.

• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.

• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.

• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.

• Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.

• To view more detailed information about Ally's Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range: An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation: This position is eligible to participate in our annual incentive plan.