What you'll be doing...
Verizon Up, a next level rewards program, is giving wireless customers unforgettable experiences and amazing perks with some of the hottest brands in travel, sports, culinary, fitness, music and entertainment. This role will give you the opportunity to be a part of this exciting and new initiative at Verizon.
The objectives of the program for Verizon are:
Build loyalty and emotional connections to the VZ brand.
Drive business outcomes (ex. reduce churn).
Position Verizon for industry disruption.
The Verizon Up team leads the day to day strategy, execution, roadmap, marketing, operations, partnerships, channel engagement and customer experience for the program. We drive momentum internally and externally to drive results, reduce churn, change brand perception, build brand advocacy, and ultimately create a reason for customers to come to Verizon and stay with Verizon.
This role is a critical member of the Loyalty Strategy team at Verizon, within the broader Consumer Segment Marketing function.
The Value Proposition team is responsible for developing actionable insights and delivering innovative ideas to drive a superior value proposition and customer experience across Verizon's lines of business using Verizon Wireless' loyalty program, Verizon Up, as the platform. Armed with advanced business analytics, consumer research, and marketplace trends, the team uses a consultative approach to make recommendations to enhance the value proposition and customer experience for Verizon Up loyalty program members. The team is also responsible for execution of the vision, working directly with internal stakeholders and external agencies to drive projects forward and develop go-to-market strategies.
As our Loyalty Strategy Manager, you will report to the Manager, Loyalty Strategy and help define what it means to be a member of the Verizon Network and its loyalty program.
Develop loyalty strategy, including evolution of the consumer value proposition, to build deep emotional connections with Verizon customers and drive operational business metrics and objectives.
Build financial models and business cases for loyalty and member services initiatives, as needed.
Develop presentations for internal stakeholders and senior leadership teams.
Analyze internal and external data to develop go-forward loyalty strategies.
Engage peer teams to gain an understanding of customer experience needs and opportunities within multiple business groups to develop and operationalize loyalty projects.
Develop, launch and manage value proposition enhancements, including end user story requirements to define and prioritize features and ongoing product roadmap.
Work cross-functionally to operationalize loyalty initiatives within the business units and across all customer channels including retail, care, and digital/mobile.
Meet tight deadlines and support multiple, complex projects simultaneously.
What we're looking for...
You are a team member with a strong growth mindset and strong financial acumen. You enjoy learning new industries and brands and establishing how a partnership can drive mutual value for two companies.
You'll need to have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Project management experience.
Even better if you have:
Master's degree more impressive if you have an MBA.
Six or more years of experience in a strategy or loyalty marketing role.
Microsoft Excel and PowerPoint ninja.
Excellent written/verbal communication skills and strong business acumen.
Positive attitude and willingness to learn.
A passion for loyalty and innovating the customer experience.
Strong interpersonal and effective communication skills.
Ability to engage and achieve results working with seasoned multifunctional teams
Effective at driving complex and cross-functional initiatives, as well as lead projects from start to finish.
Loyalty and/or telco experience.
When you join Verizon...
You'll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America's fastest and most reliable network, we're leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we're about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.