Los Angeles Field Marketing Manager

Best Made New York , NY 10007

Posted Yesterday

Job Description:

The Field Marketing Manager is responsible for creating and implementing local marketing strategies focused on driving sales, building brand awareness, and ensuring successful store/market launches. Through innovative and authentic field marketing plans, and a deep understanding of the Best Made customer, this position will connect to local communities, deliver memorable Best Made experiences, and drive customer acquisition. We want a people-person who's able to foster connections within the community, someone who truly understands Best Made.

Responsibilities:

  • Develop best-in-class strategies to connect local initiatives to the overall brand message, and ensure a consistent brand experience locally.

  • Execute a local marketing plan as an extension of national marketing plan, inclusive of events calendar, partnerships, influencer seeding, and budget.

  • Manage all communication between the store and Brand Marketing team.

  • Work with Best Made's social, creative and brand teams to develop collateral, assets and toolkits to support local efforts and marketing needs.

  • Develop turnkey event and campaign solutions that can be scaled and utilized across a variety of locations or demographics.

  • Build short- and long-term grassroots marketing plans in partnership with our events and operations teams to drive traffic and sales.

  • Understand ROI of efforts; be able to measure success and develop a reporting structure for all online and offline efforts.

  • Identify and build relationships with local businesses, partnerships (i.e studios and stylists), and local influencers to drive authentic communications and community outreach.

  • Drive loyalty by connecting customers with our brand, both in and outside of our store.

  • Contribute to social media campaigns and find innovative ways to represent the Los Angeles market on our social platforms.

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Los Angeles Field Marketing Manager

Best Made