The Field Marketing Manager is responsible for creating and implementing local marketing strategies focused on driving sales, building brand awareness, and ensuring successful store/market launches. Through innovative and authentic field marketing plans, and a deep understanding of the Best Made customer, this position will connect to local communities, deliver memorable Best Made experiences, and drive customer acquisition. We want a people-person who's able to foster connections within the community, someone who truly understands Best Made.
Develop best-in-class strategies to connect local initiatives to the overall brand message, and ensure a consistent brand experience locally.
Execute a local marketing plan as an extension of national marketing plan, inclusive of events calendar, partnerships, influencer seeding, and budget.
Manage all communication between the store and Brand Marketing team.
Work with Best Made's social, creative and brand teams to develop collateral, assets and toolkits to support local efforts and marketing needs.
Develop turnkey event and campaign solutions that can be scaled and utilized across a variety of locations or demographics.
Build short- and long-term grassroots marketing plans in partnership with our events and operations teams to drive traffic and sales.
Understand ROI of efforts; be able to measure success and develop a reporting structure for all online and offline efforts.
Identify and build relationships with local businesses, partnerships (i.e studios and stylists), and local influencers to drive authentic communications and community outreach.
Drive loyalty by connecting customers with our brand, both in and outside of our store.
Contribute to social media campaigns and find innovative ways to represent the Los Angeles market on our social platforms.