Capital Professionals is pleased to be assisting our Fort Worth, TX-based Transportation Brokerage in their search for a Sales and Marketing Manager. This is a heavy sales management position responsible for the management and continued growth of the Freight Brokerage Group. This role leads and directs the sales team to meet or exceed sales revenue, profitability and budgetary objectives.ESSENTIAL FUNCTIONS
Creates and executes the sales department operational strategies to achieve business objectives.
Determines and monitors the department’s key performance indicators, such as revenue vs. plan, contact rate, quote closure rate and gross profit percentage.
Develops and manages sales department budgets.
Directs and manages sales department employees.
Hires, supervises, develops and mentors account executives.
Assists with complex sales negotiations, attends sales presentations and helps close deals.
Directly manages high-profile customer accounts.
Develops and oversees a sales training program for new and existing employees.
Develops lead generation and revenue generation programs, to create high performing sales collateral.
Oversees and drives adoption of sales technology including client relationship management (CRM) tools.
Develops, documents, and enforces sales policies, standard operating procedures and best practices.
Collaborates with the sales team to develop effective marketing strategies that align with sales objectives. This may include identifying target markets, creating marketing campaigns, and utilizing various channels such as digital marketing, advertising, and promotions.
Monitors sales and marketing performance metrics and analyzes data to measure the effectiveness of strategies and campaigns. This information is used to identify areas for improvement and adjusts as needed.
EDUCATION & EXPERIENCE
Bachelor’s degree in business administration or a related field
Experience: 7-10 years of experience in a sales leadership role
WORK ENVIRONMENT
This job operates in an office/warehouse environment. This role routinely uses standard office equipment such as computers, headsets, and phones.
MENTAL DEMANDS
Excellent organizational skills and attention to detail.
Demonstrated ability to effectively manage projects and initiatives.
Strong analytical and problem-solving skills.
Excellent communication and interpersonal skills, with the ability to collaborate and build relationships with internal and external stakeholders.