Lincoln Retail Strategy & Content Manager

As the Lincoln Retail Strategy & Content Manager your role is to lead all aspects of marketing communications for Top Market (Tier 1.5)/Shopper initiatives. The ideal candidate will be responsible for developing and executing integrated Lincoln Top Market content that compliments National brand and nameplate strategy for luxury in-market shoppers. This individual will play a key role in championing a strategy, executing a plan for both content creation and operational management of key consumer facing experiential programs.

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

Position is located in Dearborn, MI and travel is expected (less than 20%) to support content shoot responsibilities.

As the Lincoln Retail Strategy & Content Manager your role is to lead all aspects of marketing communications for Top Market (Tier 1.5)/Shopper initiatives. The ideal candidate will be responsible for developing and executing integrated Lincoln Top Market content that compliments National brand and nameplate strategy for luxury in-market shoppers. This individual will play a key role in championing a strategy, executing a plan for both content creation and operational management of key consumer facing experiential programs.

What you'll do…

• Lead Strategy and content Development for Top Market/Shopper Media, Nameplate Content Running Footage/Sprints, Spring, Summer and Wishlist Sales Events following IMF process this includes competitive audit and pre-testing campaigns where applicable

• Ensure key marketing deliverables are created for Sales Event such as Retailer Playbooks to ensure field and retailers have the information needed to deliver a success sales event

• Manage the Lincoln.com MYCO content process and shopper assets supporting key nameplates

• Responsible for all end-to-end management of National Experiential partnerships which includes consumer facing ride and drive national tours, Hospitality Partnerships,

• Auto Show Events (Strategy & Execution) and Reveal Tentpole Moments (Pebble Beach)

• Works closely with cross functional with Lincoln Marketing and Field Organization (Lincoln Media, Tier I Brand/Nameplate Content, Brand Managers, Social, Lincoln.com, CRM/Owner) this includes regularly interfacing with the Lincoln CnI lead to ensure latest offers are being promoted in key demand gen. channels

• Responsible for managing and directing/managing key suppliers (Ansira, HudsonRouge, FordDirect)

• Support Lincoln Shopper Social content for key platforms (Meta/YouTube/OLA etc.) and delieverables

• Coordinator and Manager for Lincoln BCA Vehicle Fleet and process

• Ensure key deliverables are created for Sales Event such as Retailer Playbooks to ensure successful sales event programs

• Understanding of Shopper In-market campaign and program measurement methodologies (MTA) and be comfortable drawing insights to make data driven recommendations and ROI

What you'll do…

• Lead Strategy and content Development for Top Market/Shopper Media, Nameplate Content Running Footage/Sprints, Spring, Summer and Wishlist Sales Events following IMF process this includes competitive audit and pre-testing campaigns where applicable

• Ensure key marketing deliverables are created for Sales Event such as Retailer Playbooks to ensure field and retailers have the information needed to deliver a success sales event

• Manage the Lincoln.com MYCO content process and shopper assets supporting key nameplates

• Responsible for all end-to-end management of National Experiential partnerships which includes consumer facing ride and drive national tours, Hospitality Partnerships,

• Auto Show Events (Strategy & Execution) and Reveal Tentpole Moments (Pebble Beach)

• Works closely with cross functional with Lincoln Marketing and Field Organization (Lincoln Media, Tier I Brand/Nameplate Content, Brand Managers, Social, Lincoln.com, CRM/Owner) this includes regularly interfacing with the Lincoln CnI lead to ensure latest offers are being promoted in key demand gen. channels

• Responsible for managing and directing/managing key suppliers (Ansira, HudsonRouge, FordDirect)

• Support Lincoln Shopper Social content for key platforms (Meta/YouTube/OLA etc.) and delieverables

• Coordinator and Manager for Lincoln BCA Vehicle Fleet and process

• Ensure key deliverables are created for Sales Event such as Retailer Playbooks to ensure successful sales event programs

• Understanding of Shopper In-market campaign and program measurement methodologies (MTA) and be comfortable drawing insights to make data driven recommendations and ROI