Lifecycle Marketing Specialist - Email Marketing

Weedmaps Irvine , CA 92606

Posted 2 months ago

Lifestyle Marketing Specialist

Overview:

As a Lifestyle Marketing Specialist, you will coordinate and help execute our lifecycle marketing strategy, end-to-end, including organizing, building and managing various email, push and in-app campaigns. You will collaborate across Marketing, Content, Product, and other departments to create, launch, and monitor the performance of all our campaigns.

The impact you'll make:

  • Partner with stakeholders on the coordination and execution of our lifecycle programs

  • Own and manage lifecycle campaigns from ideation to execution and analysis

  • Help identify and segment audiences, improving targeting and personalization, and minimizing user churn.

  • Create, improve and optimize consistent user experience across web, iOS and Android

  • Analyze and report on campaign performance and suggest improvements

  • Ensure we follow industry policies and best practices

What you've accomplished:

  • 2+ years of email marketing experience, with a track record of high performance

  • Professional experience making data-driven recommendations and decisions

  • Experience building and executing creative assets and marketing content

  • Knowledge of HTML and CSS

  • Knowledge of email best practices

  • Experience with Photoshop

  • Strong writing skills with a passion for high-quality, effective, to-the-point copy

  • Detail- and execution-oriented and a strong communicator and collaborator

  • BA/BS degree or equivalent practical experience

Bonus points:

  • Experience with ESPs and marketing automation tools

  • Familiarity with webhooks and APIs

  • Experience with templating languages like Liquid or Handlebars.js

  • Strong organizational, analytical and problem-solving skills

  • Strong project management skills and ability to work effectively in fast-paced, fluid, highly cross-functional environment

Our Benefits:

  • 100% employee covered Medical, Dental, and Vision benefits AND 80% dependent covered Medical, Dental, and Vision benefits

  • HMO (California residents only) and PPO option offered through United Healthcare

  • 401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions

  • 3 weeks PTO (accrued) and 5 sick days (immediate)

  • Supplemental, voluntary benefits: accident insurance, short and long term disability, flexible spending accounts, life Insurance, critical illness insurance

  • Basic Life/AD&D (Accidental Death and Dismemberment)

  • 11 company holidays

  • Catered lunch and snacks provided while working in the office

  • Monthly snack boxes sent straight to your doorstep as we work remotely

  • Casual work environment, read no fancy clothes required, but you are free to dress to the nines!

  • Corporate events

  • All the equipment that you need to get your work done

About Weedmaps:

Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry. In addition, our platform provides consumers with information regarding cannabis products across web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 400 professionals around the world, with offices including Los Angeles, Denver, Barcelona, and Toronto.

So what are you waiting for? Join the Weedmaps family!

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Lifecycle Marketing Specialist - Email Marketing

Weedmaps