Lifecycle Marketing Manager, Schoolhouse

Description

Our family of brands is comprised of Schoolhouse, the lighting, home furnishings, and lifestyle brand based in Portland, Oregon; Food52, the community-driven cooking and home company, based in Brooklyn, New York; and Dansk, the heritage home brand founded in 1954.

Schoolhouse is a lighting, home furnishings and lifestyle brand dedicated to thoughtful living and purposeful design. From iconic lighting to one-of-a-kind homewares, our mission is to provide a new generation of heirlooms that inspire people to create unique, meaningful spaces in which to live and work.

About the Role

The Lifecycle Marketing Manager at Schoolhouse will assume a crucial position within our Growth team, reporting directly to the Director of Growth with a dotted line to the GM of Schoolhouse. This role will drive strategic initiatives aimed at enhancing customer engagement, retention, and revenue generation throughout the customer lifecycle, but especially across Email & SMS. The Lifecycle Marketing Manager will leverage data-driven insights to develop and execute targeted marketing campaigns, optimize customer touchpoints, and foster meaningful relationships with our audience. They will work closely with the Paid Media team on audience segmentation, personalization, creative and test roadmaps.

This is a hybrid role, with the expectation of working Tuesday - Thursday in our Portland, OR office.

Key Responsibilities

• Lifecycle Strategy Development: Devise comprehensive lifecycle marketing strategies to attract, engage, and retain customers across various touchpoints, focused primarily on email & SMS, and secondarily on paid media, and onsite messaging.

• Segmentation & Personalization: Utilize customer data and segmentation techniques to tailor marketing communications and offers, ensuring relevance and resonance with different audience segments. Work in tandem with Paid Channels to rollout segmentation and personalization, running concurrent tests and sharing learnings.

• Campaign Execution & Optimization: Oversee deployment calendar and the end-to-end execution of lifecycle marketing campaigns, from ideation and creative development to deployment and performance analysis. Continuously optimize campaign performance based on key metrics and insights. Work alongside Paid Channels to align calendar for a cohesive cross-channel narrative, briefing integrated campaigns together.

• Customer Journey Mapping: Collaborate cross-functionally to map out the customer journey and identify opportunities for enhancing the user experience and driving conversion at each stage.

• Performance Analysis & Reporting: Monitor and analyze the performance of lifecycle marketing initiatives, providing regular reports and insights to inform decision-making and strategy refinement.

• Collaboration & Stakeholder Management: Work closely with internal teams, including Marketing, Product, and Data Analytics, to align lifecycle marketing efforts with broader business objectives and initiatives.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

• 3+ years of experience in lifecycle marketing, CRM, or digital marketing roles, preferably within the e-commerce or direct-to-consumer space.

• Proven track record of developing and executing successful lifecycle marketing campaigns, driving measurable business impact.

• Strong analytical skills, with the ability to derive actionable insights from data and translate them into effective marketing strategies.

• Experience with marketing automation platforms, customer segmentation tools, and campaign performance analytics.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.

• Detail-oriented with a passion for delivering exceptional customer experiences and driving results.

COMPENSATION

This is a full-time exempt position. The salary range for this role is $80,000 - $90,000 annually, based on experience and qualifications, and is bonus eligible.

WORKING AT SCHOOLHOUSE

We are committed to providing our team with a competitive benefits package. Some of our benefits for include:

• Up to 97.5% funded health benefits (medical, dental, and vision)

• Unlimited paid time off

• Monthly fitness reimbursement

• Citibike (NYC) or BikeTown (PDX) company-sponsored annual membership

• Generous employee discount across our brand portfolio

• 401K

• FSA / HSA

EEO STATEMENT

Schoolhouse is proud to be an equal opportunity workplace, fostering an inclusive environment where every employee has the opportunity to thrive and contribute to our mission. We value diversity and are committed to recruiting, hiring, and promoting individuals based on their skills, qualifications, and potential. We do not discriminate on the basis of race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable law.