Lifecycle Marketing Manager

Pachyderm Chicago , IL 60602

Posted 2 months ago

About Pachyderm

At Pachyderm, we're building an open-source enterprise-grade data science platform that lets you deploy and manage multi-stage, language-agnostic data pipelines while maintaining complete reproducibility and provenance. Our system, developed with open source roots, shifts the paradigm of data science workflows by providing reproducibility, data provenance, and opportunity for true collaboration. Pachyderm utilizes modern technologies like Docker and Kubernetes to build an entirely new method of analyzing data. Offered both as an in-house solution as well as hosted service, Pachyderm brings together version-control for data with the tools to build scalable end-to-end ML/AI pipelines while empowering users to use any language, framework, or tool they want. If you want to learn more about our grand vision, read what has become our "manifesto" and take a look at how some of our customers are using pachyderm here.

You can also check out our product on GitHub because it's open-source and try our cloud service for free.

What it's like being part of The Pach

Pachyderm is a rapidly growing, Series B company funded by the top VC's - Benchmark, Decibel, M12, and YCombinator. Pachyderm has always and will always embrace a "Remote-first" approach to growing our team. This allows us to hire a diverse group of individuals across the country (and world!) while giving our team members the flexibility to work from anywhere.

Being a member of The Pach means joining a supportive team that cares about you, values kindness and works hard to create an open and transparent workplace.

Pachyderm is still small, so joining means you are getting in right at the ground floor and have an enormous impact on the success and direction of the company and product.

Job Summary

Pachyderm is looking for a Lifecycle Marketing Manager to own conversion from the top of the funnel to the bottom and at every touchpoint in between. You'll work cross functionally across both sales and marketing to build and launch new programs that improve and automate conversion and qualification. You are an expert in all things conversion, driven by performance, with natural motivation to test, learn, and improve. You will become an expert on what motivates our prospects, customers, and competitors in order to deliver a valuable and pleasurable prospect experience. You will track success with progress against measurable business objectives, as well as positive customer outcomes.

Primary Job Responsibilities

  • Define the Customer Journey Strategy that balances the maximization of business value (to us) and experience (to our future customers)

  • Develop and build the touchpoints within our customer journey that deliver on your strategy

  • Develop a partnership with Sales and Product Marketing to ensure a message alignment across the funnel

  • Create a measurement strategy to communicate the progress you'll make against your strategy

Success Metrics

This is a starting point on measuring the success of this role. Ideal candidates will have experience measuring success in Lifecycle Marketing and evangelizing the role.

  • Increasing Stage to Stage Conversion Rates

  • Decreasing Lead to Customer Time

  • Increasing Inquiry to MQL Rate

Required Skills

  • Must be willing to work EST working hours

  • 5+ years of enterprise software lifecycle marketing experience

  • Strong marketing automation skills (on any platform)

  • email

  • chat

  • SMS

  • In-app

  • web personalization

  • progressive profiling

  • CRO

  • A/B testing

  • Strong core marketing skills

  • Writing for a specific audience

  • Planning months ahead with a few days notice

  • Operating with limited information

  • Superhuman conversion skills

  • Uncanny ability to test, learn, improve, and repeat

  • Data driven approach to planning

  • Ability to rapidly come to consensus with colleagues. Strong opinions, loosely held. No ego Amigo!

  • Entrepreneurial and self driven, you thrive on solving problems, are proactive and excel at knocking down any barriers to success

  • You are comfortable and skilled at communicating to and gaining traction with audiences of all sizes from meetings with the CEO, to customer meetings, external events and all hands meetings.

  • Experience selling to Engineers, Data Scientists, or other Technical Buyers a strong plus

Benefits:

Significant equity, 401k and full benefits (100% medical, 99% dental and vision, 50% for all dependents).

Flexible PTO - work/life balance is important and we want you to take time off to rejuvenate!

Remote friendly- we were remote before remote was cool and we intend to continue to invest in a remote first culture.

Tons of fun swag and surprise packages sent to your doorstep.

Tech and office stipends - what you buy is yours to keep.

Education and donation stipends - we want to support your career growth and the community.

Supportive parental leave (see also: work/life balance).

Encouraged fun - game days, fun activities, zoom hangouts and more (and - when responsible - visits to our home base for team on-sites)

We can't wait to meet you and hope you'll join our PACH!

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Lifecycle Marketing Manager

Pachyderm