Lifecycle Marketing Manager

Overview

Jackson+ Coker is a top healthcare staffing firm with nationwide reach, specializing in locum tenens (temporary staffing), locums-to-permanent and telehealth staffing. We work with healthcare organizations big and small to find the right physicians and advanced practitioners to provide quality patient care.

The Lifecycle Marketing Manager is a pivotal role within the organization, tasked with driving new business growth and enhancing customer retention. This associate will play a strategic role in collaborating with sales, customer care, and other key stakeholders to design, implement, and scale customer lifecycle marketing initiatives. By leveraging marketing automation tools and expertise in email and SMS marketing, the Lifecycle Marketing Manager will develop and execute comprehensive strategies aimed at engaging customers throughout their journey-from acquisition to retention and win-back efforts. The role requires a strong understanding of marketing technologies, customer segmentation, and data-driven decision-making. The Lifecycle Marketing Manager will be responsible for creating personalized and timely communications, optimizing campaign performance through rigorous A/B testing, and ensuring compliance with marketing regulations.

Additional Details:

• Develops and executes lifecycle marketing strategies to attract, engage and nurture customers throughout their journey

• Leverages marketing automation tools, email marketing expertise and project management skills to create personalized, targeted, and timely email/sms communications

• Develop A/B test roadmaps and execute and analyze those tests to drive future results

• Optimize campaign performance by conducting A/B testing, analyzing data, and implementing strategies to improve open rates, click-through rates, and web engagement rates.

• Segments and maintains the email list, employing segmentation strategies based on customer behavior and preferences

• Manages the email marketing calendar, ensuring timely and impactful campaign launches

• Helps design high-value signup campaigns, to grow conversion rates and improve the prospect experience

• Partners with marketing analytics to understand the business impact and trends of our customer campaigns

• Ensures the seamless operation of the marketing automation capability to handle requests from the business, refining processes and frameworks for prioritization to maintain an excellent customer experience

• Plays an important role in our broader Marketing and customer journey strategy, representing the critical lifecycle marketing channels and opportunities

• Stay up-to-date with industry trends, best practices, and new technologies in email marketing to continuously improve campaign performance

• Manages vendors and/or contractors, if necessary, to complete projects as scoped

Here's Why The Atlanta Journal-Constitution Ranks Jackson+ Coker A Top 10 Mid-Sized Workplace:

Career longevity

Jackson+ Coker is a nationally known and highly respected, industry-leading organization known for quality and service with a strong national and local presence. You will be working in an industry that will withstand the test of time in a prestigious field.

Training

In-depth orientation and ongoing training will prepare you to succeed in this key role.

State-of-the-art facilities

Our beautiful corporate headquarters is equipped with a gym including exercise classes and a personal training staff, full-length pool and locker rooms with a sauna and steam room; several onsite restaurants at 25% off for associates; Starbucks; miniature golf course and game room; nail salon; dry cleaning and car wash services. Associates enjoy the convenience of our onsite health clinic where they as well as their families can be seen by a Physician or a Nurse Practitioner at no cost and receive free prescriptions. Our childcare and virtual learning support is a huge bonus to our associates with growing families. All associates are eligible for an array of benefits including medical, dental, vision, disability and life insurance to name a few. We also have a company sponsored 401K plan with company matching funds.

Culture

Associate-led philanthropic committees support the causes important to our associates. Associate Networking Groups including the People of Color, Women's and PRIDE Networks. We are a mission-focused company that celebrates diversity and is committed to creating an inclusive environment for all of our associates.

Requirements:

• Ability to understand and contribute to cross-functional discussion and planning around efforts to grow leads, build engagement, improve conversion, retention and win back lost business.

• An active listener who works collaboratively and respectfully with others to achieve shared objectives and demonstrates the ability to influence across the organization.

• Ability to deliver communications that convey a clear understanding of the audience's needs.

• An appreciation and/or a reasonable level of skill in design and copywriting, particularly in email and text messaging.

• A commitment to, and enthusiasm for the organization's mission, vision, and core values: Others First, Wisdom and Growth.

• Ability to multi-task in a deadline-driven, high-volume environment.

• Able to communicate clearly with all levels of the organization.

• Able to be honest and responsible for work output and hours.

• Proven experience in email and SMS marketing and developing the marketing automation capability.

• Experience with common marketing technology tools and understanding the mechanics of a successful customer lifecycle strategy.

• Worked with very large numbers of prospects and customers and have experience with sophisticated segmentation and targeting.

• Experience leveraging data to inform strategy and priorities and provide insights to the organization in partnership with our marketing analytics team.

• Ensures compliance with email marketing regulations; CAN-SPAM Act, GDPR, CCPA, etc.

• Bachelor's degree in communications, marketing or related discipline.

• Email Marketing Certification (e.g., HubSpot Email Marketing Certification, Mailchimp Email Marketing Certification)

• 3+ years experience in email and SMS marketing with expert knowledge of Hubspot CMS and CRM automation. HeyMarket experience a plus.

EEO Statement

Jackson+ Coker is an EEO/AA Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity and expression, national origin, age, disability or protected veteran status. We celebrate diversity and are committed to creating an inclusive environment for all of our associates.