Lifecycle Campaign Specialist

Lifecycle Campaign Specialist

We're REA

REA Group is not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to be named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Lifecycle Campaign Specialist sits within the Consumer Lifecycle & Engagement team, which is part of Audience & Marketing.

The purpose of the team is to drive audience awareness, engagement and conversion leveraging our marketing technology to deliver personalised omni-channel programs that support our audiences at all stages of their property journey.

We help the organisation to achieve its purpose of 'changing the way the world experiences property' by engaging and retaining our audiences and helping them along their property journey. This role focuses on engaging users that visit realestate.com.au and realcommercial.com.au, converting them to become members and engaging them with personalised content that helps them take action.

What the role is all about

The Lifecycle Campaign Specialist supports REA's success in the following ways:

• Plan and deliver a busy calendar of cross-channel consumer marketing campaigns across Email, Push, In-app message and Web channels within Braze (our omni-channel platform).

• Deliver continually personalised, relevant and optimised messaging and communications.

• Manage the mix of product promotions with lifecycle communications to balance consumer relevancy with maximising ROI for REA.

• Develop and execute a robust optimisation testing program with continual testing and improvements across all Braze campaigns with the goal of providing incremental uplift in engagement and conversion.

• Manage audience targeting, monitoring volume, campaign proofing, testing and launching within Braze.

• Manage the communication schedule based on contact rules to maximise engagement and ROI.

• Analyse the performance of campaigns in all channels and share learnings and actionable insights with the team and broader REA group.

• Be a key contact for stakeholders across REA to advance personalisation opportunities and relevancy in Braze campaigns by maximising use of the platform capabilities.

• Maintain a strong knowledge of new industry developments, lifecycle marketing and personalisation best practice, and technical expertise.

Who we're looking for

• Someone technically savvy and strong at all aspects of campaign creation and management - experience in an omni-channel or email platform e.g. Braze, Salesforce Marketing Cloud, Adobe Campaign

• Ability to identify new opportunities, quantify estimated business and consumer impact, and shape ideas into actionable campaign plans

• Ability to manage the design and execution of end-to-end lifecycle marketing campaigns and journeys

• Strong attention to detail and passion for creating great user experiences

• Data and results led, experienced in creating testing strategies to increase and measure communication performance

• Creative and experimentation mindset - familiar and experienced in optimisation testing processes, methodology and best practice

• Perseverance in solving problems and would happily troubleshoot HTML problems or any data issues

• Ability to build and maintain strong relationships, and has strong communication skills

• Has a desire and willingness to help others

• Work productively in a fast paced and agile environment - #gsd (urban dictionary will help on this one!)

The REA experience

The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. We're committed to your development - both professionally and personally. Your experience with us is something we take seriously.

We offer:

• A hybrid and flexible approach to working - https://rea.to/hybrid-working

• Flexible parental leave offering for primary and secondary carers

• Programs to support mental, emotional, financial and physical health & wellbeing

• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.

• Hack Days so you can bring your big ideas to life

• Performance recognition programs because hard work should never go unnoticed

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?