Leasing and Marketing Manager manages the sales and marketing strategies for the property to ensure full market occupancy and rate growth. Primary focus is the overall development of the marketing plan, supervision and training of the leasing staff, and a positive relationship with the university.
Provides legendary customer service to aid in resident retention goals as well as ensure superior follow-up to achieve the leasing goals of the property.
Identifies and monitors the performance of competitors in the market served by the property and provides the community manager with market survey information.
An expert on the market they serve they will monitor trends, make recommendations on specials and rate.
Identify leasing challenges through the analysis of the University housing types and markets and develop programs to capitalize on these challenges
Develops and implements sales and marketing plans and programs for the property that have been approved by the community manager.
Manages social media campaigns and reputation management.
Communicates with corporate the need for marketing collateral and promotional items.
Develops sales contests and monitors effectiveness.
Act as event planner and manager for all promotional events held at the property or off site.
Provides sales and marketing leadership to the leasing staff to ensure that effective and "best" practices are followed.
Schedules, executes and participates in daily Outreach Plans to drive traffic.
Actively participates in the selling/leasing process by prospecting for residents, greeting prospects, showing apartments to qualified prospects, explaining the lease document to prospects, and closing the sale by having the prospect sign a lease.
Conduct on-going training sessions for staff. Oversee all leasing representatives and student workers involved in leasing.
Identifies key media in which to advertise. Produces, evaluates, edits, and updates all print advertising and all marketing collateral materials to include technology such as the property web page.
Track and evaluate all leasing statistics and demographics of the property through the use of e-Site and other techniques.
Oversee curb appeal of the property, including cleanliness and ambience of the property with listed amenities. Keep model apartment clean and attractive for tours. Ensure market ready condition of units for resident move-in.
In conjunction with the CM/GM and Resident Services Manager, maintain, develop, report, and execute activities and events for the residents.
Maintain regular contact with University. Remain current with admission standards, admission timing, and academic calendar for freshman, returning residents, transfer students, and both graduate and professional schools.
Contributes to the Daily Operations of the property.
Other duties as identified by EdR and/or the University partners
Education and Experience -- A Bachelor's degree or equivalent and related work experience is required.
Physical and Environmental -- The ability to see, hear, speak, comprehend, and communicate are required. The position may require the ability to physically inspect the properties, construction projects, and portfolio.
Education Realty Trust Inc.