Lead Product Marketing Manager, Internal Campaigns, Google Ads

Google Inc. San Francisco , CA 94118

Posted 2 months ago

Minimum qualifications:

  • Bachelor's degree or equivalent experience.
  • 8 years of experience in digital marketing for a technology, digital agency, or marketing company, including managing marketing teams and creating and executing marketing campaigns.

Preferred qualifications:

  • Bachelor's degree in a marketing or business related field.

  • Experience managing rapid, creative, and technical sprints to deliver working prototypes.

  • Experience organizing and pushing digital projects forward, identifying a clear path for all stakeholders, and keeping all parties accountable for timelines and goals.

  • Understanding of Google Ad products and the technology industry.

  • Ability to work effectively across disciplines, industries, regions, cultures, and scenarios, manage time effectively, and work on a cross-functional team.

  • Ability to translate complex ideas into simple and intuitive communications with outstanding analytical, actionable insight, and written and oral communication skills.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a part of the Google Customer Solutions (GCS) Internal Campaigns leadership team, you will lead a team of Product Marketing Managers who own and run strategic internal campaigns and initiatives. You will have the ability to work on marketing campaigns reaching our sales teams.

You and your team will be involved with internal marketing strategy from beginning to end by leading user research, determining message positioning, building go-to-market strategies and campaigns. You will help shape how to effectively communicate with our teams at scale. You will also work closely with the executive leadership team within Google, helping them communicate to their teams.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Lead, manage, and mentor a team of Product Marketing Managers responsible for the rollout of projects aimed at inspiring sales teams from brief to delivery.

  • Work closely with, coordinate, guide, and influence executive cross-functional stakeholders to ensure maximum impact.

  • Manage external agencies and partners to structure and execute programs, and efficiently deliver on campaign objectives and business goals.

  • Manage executive internal stakeholders to align on landing projects and initiatives, and anticipate questions from and coordinate with stakeholders, partners, and broader organization.

  • Oversee projects and campaigns to timely delivery, with responsibility over budget, contracts, review cycles, and launches.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Product Marketing Manager One Google Ads Marketing Narratives

Google Inc.

Posted 2 weeks ago

VIEW JOBS 9/10/2021 12:00:00 AM 2021-12-09T00:00 Minimum qualifications: * Bachelor's degree or equivalent practical experience * 3 years of experience in developing marketing content Preferred qualifications: * B2B marketing experience * Collaborative mindset with a demonstrated ability to balance competing priorities * Excellent project execution, proactive problem-solving, and resourceful and acute attention to detail skills * Excellent analytical skills including the ability to identify and incorporate relevant research findings (qualitative/quantitative) into written materials * Outstanding storytelling, written, and verbal communication skills * Growth mindset with an avid desire to continually learn and expand skill set About the job Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. The One Google Ads Marketing Narratives team is made of customer-focused, storytellers that build messaging and marketing content that engages C-suite executives from the industry's leading advertisers, shifts advertiser mindsets, and drives them to take action. As a Product Marketing Manager, you'll have the opportunity to craft and tell the Google marketing story to the C-suite. You'll bring this story to life by developing and shaping the messages that Google executives deliver at key industry moments, and amplify those messages through scaled platforms, articles, case studies, and more. Working in close partnership with research, editorial, sales, brand and events teams, you'll have the chance to create compelling, relevant thought-leadership content that shares Google's point of view with the industry. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities * Create a range of compelling content (e.g. articles, speeches, digital collateral, videos, etc.) from brief stage through execution that shifts advertiser mindsets and drives them to take action. * Synthesize and integrate research and customer insights into content development. * Support marketing strategy and messaging for key industry events including Google flagship events such as Google Marketing Live. * Communicate directly with executive stakeholders to sell-in vision and turn requests into a plan of action. * Manage relationships with vendors, agencies, industry partners, clients, Google executives, and a wide range of functional groups within Google. Google Inc. San Francisco CA

Lead Product Marketing Manager, Internal Campaigns, Google Ads

Google Inc.