Lead Principal UX Researcher

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers -- and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

WHO WE ARE LOOKING FOR

The Trade Desk is building a new advertising ecosystem for the benefit of humankind. As one of the leaders in the programmatic industry, we are helping change the way we buy, sell, and consume advertising. Our platform offers relevance and accuracy to advertising that generates a net positive global impact for our clients while remaining close to consumers' interests and the communities they support.

At The Trade Desk, you will be joining a fast-growing UX team that consists of innovators from Blizzard, Amazon, Google, Microsoft, Samsung, McKinsey Digital, and more. We are on a mission to build robust yet elegant solutions that compete with the world's best user-centered platforms. Our extraordinary cross-functional UX/UI team relentlessly experiments with platform technologies, advanced computing capabilities, and groundbreaking user interface methods to make our users' product experience seamless and natural.

As a Principal Researcher at The Trade Desk, you will be part of a team that thrives on collaboration and communication. We are a tight-knit, passionate team aiming for our research and insights to have a massive impact at The Trade Desk and on the advertising ecosystem. We want to make advertising better for everyone involved, so our research spans advertisers, publishers, and consumers. Come bring your unique perspective to our team and help us build a research practice that will impact our customers, partners, and end users!

WHAT YOU WILL BE DOING:

• You will be the go-to lead for research across multiple product areas, partnering closely with product owners, engineering and design leads as well as our business counterparts.

• You will scope and execute strategic projects from early concepts through post-release measurement and iteration, integrating both qualitative and quantitative approaches along the way.

• You will manage and mentor a growing team of researchers - and provide guidance and coaching to your colleagues on the UX and Product teams.

• You will be creative and resourceful in your approach to gathering insights, utilizing your relationships with clients and business partners, and knowing when to scale with vendors and secondary research.

• You will be building relationships and collaborating with our business team on projects as well as conducting research with clients to understand their needs, pain points and how to improve their end-to-end journey.

• You will be influencing and informing our product process with qualitative and quantitative data - defining and evangelizing metrics and generating innovative ideas to expand our understanding of our users and our business.

• You will be communicating and sharing insights from your research to the larger organization and identifying creative ways for the research team to share learnings with a broader audience.

• You will drive aspects of building out our research infrastructure and operations (e.g., creating a tester panel, evaluating research tools, vendors)

WHAT YOU BRING TO THE TABLE:

• 10+ years of experience as a user researcher at a technology company

• You have leadership skills to drive research programs to strategic impact using a breadth and depth of mixed method research approaches

• You get to the "so what" and can synthesize data from multiple sources (primary, secondary) to surface insights that are valuable and feasible for the business

• You have expertise in championing research and data-informed decisions across an organization and work with stakeholders to identify areas of high impact for research.

• You are comfortable working independently on complex or ambiguous problems and get creative when you have resource constraints.

• You are a natural storyteller and know how to deliver your research findings to communicate in a way that engages stakeholders and diverse audiences, including executives.

• You are passionate about research and stay up to date with the latest user research trends, best practices, technologies, and tools.

• Research experience in B2B and advertising tech is a big plus.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

[LA JOBS ONLY]The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.

[SF JOBS ONLY]Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

NY, CO, CA, and WA residents only: In accordance with NY, CO, CA, and WA law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is$149,900-$274,900 USD