Lead, Integrated Marketer

POSITION SUMMARY

The Lead, Integrated Marketer partners with product marketers, channel marketers, product owners and sales. Develops integrated marketing strategy leveraging the CDK marketing tech stack and the optimal mix of marketing tactics, including, but not limited to, advertising, web marketing, collateral, case studies, partner success deliverables, videos, events, demos, PR, broadcasts/webinars, digital, social media, demand gen, thought leadership, influencer, etc. Accountable for collecting, reviewing and interpreting campaign performance metrics and making strategic go-forward recommendations.

This position is based in Hoffman Estates, IL (Hybrid).

POSITION RESPONSIBILITIES & ESSENTIAL FUNCTIONS

Partner with product marketers, channel marketers, product owners and sales to develop strategic integrated marketing (IM) plan(s)

• Proactive in understanding assigned product area, as well as the automotive and/or heavy truck industry and appropriate dealership personas

• Develop and implement IM plans and campaigns, including the IM component of Go-to-Market plans in alignment with key business priorities, brand and customer needs.

• Understand and support the brand vision through careful execution of the design, messaging, voice and approach of all marketing efforts.

• Coordinate development of product and platform commercial teaching and storytelling assets.

• Manage the execution elements of the optimal IM mix including advertising, web marketing, collateral, case studies, partner success deliverables, videos, events, demos, PR, broadcasts/webinars, digital, social media, demand gen, thought leadership, influencer, etc.

• Ensure consistency and integration across all messaging platforms.

• Develop deliverables and report out on overall success of impact through marketing channels

• Leverage campaign performance metrics and analysis to make go-forward recommendations

• Collaborate with sales operations to track lead generation to revenue where applicable.

• Develop sales and partner tools that support a cohesive representation of CDK solutions

• Work cross functionally to build sales engagement in marketing programs

• Leverage marketing tech stack, including project management tools, marketing automation and databases to optimize campaign development and execution effectiveness

• Manage the work of external vendors when necessary

• Overall accountability for generating or spending budget dollars

• Recommends how budget dollars should be generated or spent

• Provides analysis of data to support decisions made by those with accountability

QUALIFICATIONS & JOB REQUIREMENTS

• Bachelor's degree in marketing, journalism, English or other related field of study

• Minimum 7-10 years marketing communications program management experience

• Strong marketing communication skills across digital, social and traditional media, direct marketing, marketing automation, lead generation, event marketing, including management of multi-layer campaigns

• Knowledge of and experience with dealerships and business systems (preferable but not required)

• Proven ability to build integrated marketing communications campaigns

• Experience with sales facing organization, including sales enablement programs

• Critical thinking skills and the ability to work cross functionally to build strategy

• Proven success in delivering measurable results that support sales and brand building priorities

• Proven writing and proofreading skills

• Marketing automation software experience preferred, e.g. Salesforce Account Engagement

• Ability to work independently as part of a virtual team

SALARY RANGE: $111,000 to $128,000

CDK Global is committed to fair and equitable compensation practices. Compensation packages are based on several factors, including but not limited to skills, experience, certifications, and work location. The total compensation package for this position may also include annual performance bonus, benefits and/or other applicable incentive compensation plans.We offer Medical, dental, and vision benefits in addition to:

• Paid Time Off (PTO)

• 401K Matching Program

• Tuition Reimbursement

At CDK, we believe inclusion and diversity are essential in inspiring meaningful connections to our people, customers and communities. We are open, curious and encourage different views, so that everyone can be their best selves and make an impact.

CDK is an Equal Opportunity Employer committed to creating an inclusive workforce where everyone is valued. Qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, creed or religion, age, disability (including pregnancy), results of genetic testing, service in the military, veteran status or any other category protected by law.

Applicants for employment in the US must be authorized to work in the US. CDK may offer employer visa sponsorship to applicants.