Dow Jones & Co.
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally.
It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
Dow Jones, Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at . Please put Reasonable Accommodation in the subject line.
NYC - 1211 Ave of the Americas
Co-ordinate the execution lead generation campaigns and initiatives across the Professional group;
Co-ordinate all new audience data research briefs, working with the team to define the criteria and then managing delivery of the brief with our third party research partner;
Co-ordinate all data loads into the marketing automation platform, ensuring that all audience data is present, complete and ready for inclusion in campaigns;
Lead handling, triage & processing
Management of all marketing inboxes, qualifying inquiries to sales for follow-up through the CRM system;
Monitoring sales activity to ensure that all leads are dealt with in a timely and appropriate manner;
Support the membership sales team by processing trial/demo requests and sales orders;
Maintain the quality, accuracy and completeness of data held on the CRM system, ensuring that full information is available on potential clients in order to facilitate the sales process and maximise conversion;
Handling gone away and blacklist requests in different mailboxes, updating records in Salesforce.com and responding to any blacklist inquiries;Analysis & Reporting
Lead volumes by type and source;
Open opportunities by type and source;
Conversion and Retention rate analysis;
Sales and opportunity volumes by rep;
Sales volumes by lead type and source;
Sales volumes by company and buyer profile;
Closed lost opportunities by reason;
Trial and customer usage statistics and feedback.Success metrics for the Lead Generation Associate, include:
Membership growth and renewal;
Lead generation volumes and distribution;
Timely feedback and reporting;
A positive approach to all aspects of the job.
IT literate with a working knowledge of MS Excel is essential;
Excellent organisation skills, able to work under pressure and to tight timescales in a fast paced environment;
High level of accuracy and attention to detail a must;
Ability to produce comprehensive reports and act on results;
Ability to take ownership and responsibility;
A self-motivated and proactive team player, who will continuously build upon and share knowledge and expertise with the team;
Excellent verbal and written communication skills at all levels;
Results-driven, high-performing, high-quality work attitude;
Experience with Salesforce.com or other similar CRM systems is desirable.
Dow Jones & Co.