Epson America Inc Los Alamitos , CA 90721
Posted 1 week ago
Epson, a $10B global leader in high-quality consumer electronics, imaging, and point of sale printing devices, is seeking an exceptional Lead Development Representative to join our team. You will be responsible for driving demand for Epson's commercial and industrial lines of business by further qualifying leads that have been generated by marketing and scored using a marketing automation platform, as well as managing and qualifying inbound lead activity, engaging in prospecting and cold calling, and appointment setting to further Epson's brand recognition and market penetration across North America. Join a high-energy team with a strong manager coach that will support you to flourish and succeed! This position will be based out of our Los Alamitos, CA office with the opportunity for a hybrid work schedule. At Epson, our hybrid schedule is only 6 days per month.
Principal Accountabilities
In addition to the following Epson's policies and procedures, principle accountabilities include, but are not limited to:
Generate Qualified Leads for Sales
Perform a combination of inbound outbound prospecting efforts to qualify and prepare sales opportunities for Epson end-user and commercial channel sales teams
Serves as the main point of contact to build relationships and further qualify leads that have been generated by marketing and scored using a marketing automation platform
Engaging in prospecting and cold calling to targeted account lists and appointment setting between prospects and sales teams
Qualify prospects against established criteria prior to passing to sales as marketing qualified leads (MQLs)
Generate new leads for the sales organization to pursue by engaging in prospecting and cold calling to targeted account lists
Appointment setting between prospects and sales teams
Receive pre-determined groups of prospects back from sales to further nurture using both telephone and email
Process inbound leads from all sources of marketing activity
Works with manager and collaborates with product, marketing, and sales teams to build playbooks, calling guides and lead qualification criteria for specific lines of business
Establishes a strong Epson presence within account base at decision maker and management level
Keeps abreast of product lines and industry trends and informs Epson management on developments and trends that may impact customers' purchases and other business activities in the near and distant future
Identifies and understands the customer's needs and provides solutions using Epson products, programs, and services
Effective Lead Administration
Proficiency with Salesforce and marketing automation preferred
Accurate and timely administration of leads, contacts, and accounts within CRM, maintaining accurate information, notes, and activities, as well as proper statuses and stages within the system
Adheres to all administrative policies and procedures and operates within budgetary constraints
Submits weekly activity/call reports; provide accurate weekly forecasts to the marketing and sales organizations on the volume of leads managed at any given time
Relationship Management
Builds strong relationships with peers, other departments, and managers to best meet company goals and objectives
Interacts with all appropriate internal and external customers to insure successful implementation of sales and marketing strategies with the customer
Success Metrics
Qualified leads passed to and accepted by sales
Number of appointments set/percentage deemed worthy by sales
Opportunity/pipeline value generated from leads passed, generated by marketing
Other Requirements
1-3 years of relevant experience
Completion of an undergraduate program or equivalent experience (B.A. or B.S.)
Strong verbal and written communication
Active listening to assess prospect needs and opportunities
Ability to articulate a reasonable premise for every call
Ability to perform prospect and account research to prepare for calls
Ability to interpret data from marketing automation platform to personalize outbound communications
Discipline to maintain high call volumes
Natural curiosity to interface with others and ask questions
Competitive and motivated; self-starter who takes initiative to achieve goals
Team player who is coachable and has an eagerness to learn
Sales experience preferred
Customer service experience preferred
The starting annual base pay for this role is between USD $57,258 and $78,730. Please note that this position's salary range may include multiple levels. The actual base is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
Epson America, Inc. is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability and protected veteran status, as well as any other characteristic protected by federal, state or local laws.
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Epson America Inc