Lead Creative Copywriter

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with us!

Pattern started in Utah's Silicon Slopes and has grown into the largest ecommerce accelerator in the world-with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. Hundreds of global brands-including Nestle, Stance, Kong, Panasonic, Sorel, and Pandora-rely on Pattern's ecommerce acceleration platform to scale their business around the world. We place employee experience at the center of our business model and have been recognized by Newsweek as one of the world's most-loved workplaces.

Pattern is seeking a game-changing creative to serve as our lead creative copywriter. We're looking for a master of their craft - someone adept at producing clear, punchy headlines, taglines, video scripts, and other short-to-mid-form copy for customers at each stage of the marketing funnel. They are highly creative and imaginative as they deliver executive-grade content for B2B customers. They collaborate with internal and external stakeholders to understand customer needs and business objectives. They have strong conceptual, storytelling, and writing skills, coupled with a creative mind and an impeccable attention to detail.

In this role, you will develop copy that creates an instant connection with potential customers across all of Pattern's media channels. Your mission is to create high-impact headlines, taglines, and other short-to-mid-form copy that connects deeply with Pattern's target audiences - moving them from the consideration stage to leads, leads to customers, and customers to ambassadors. This is a full-time role in the Corporate Marketing organization, reporting to the Head of Global Communications in our Lehi, UT office.

Frequently Asked Questions

What is a day in the life of a Lead Creative Copywriter?

• Write headlines, taglines, and other short-to-mid-form copy for the entire marketing funnel - from web copy and ads, to video scripts and email marketing

• Produce marketing copy for products or services using language that engages and inspires customers

• Explain features and benefits in clear, potent, and muscular messaging that aligns with Pattern's voice and brand standards

• Serve as a key stakeholder in content strategy, helping leverage marketing data to evaluate copy performance and improve results

What will I need to thrive in this role?

• Minimum 7 years of experience writing and developing short-form B2B copy across an array of formats - ad copy, email marketing, newsletters, web copy, etc.

• Consistent track record of success creating content for complex end-to-end experiences in alignment with customer needs and business goals

• Proven track record of successfully operating independently - managing multiple priorities, following schedules, and meeting deadlines - all while maintaining impeccable outputs

• A deep knowledge of the B2B-content landscape and major trends in the industry

• A 4-year degree in advertising, English, business, writing, communications, or similar

Preferred Qualifications, Capabilities, And Skills

• Experience with retail and/or ecommerce ecosystem

• Strong business acumen and tenacity; ability to work autonomously through ambiguity and complexity in a fast-moving environment

• SEO experience

• Data- and feedback-driven; dedicated to continuous improvement

• Experience working with growth-stage organizations

What does high performance look like?

• Your copy creates magic moments for customers and consistently influences their movement into and through the funnel

• You ensure Pattern has a consistent brand voice across all marketing content you produce

• You successfully manage multiple priorities, follow schedules, and meet deadlines - all while delivering impeccable outputs

• You master complex concepts quickly and independently

• You stay ahead of trends and surface opportunities to improve the potency of our content and the efficiency of production

What is the team like?

You will work with the other members of the Pattern Marketing team and report to Pattern's Head of Global Communications. The team works alongside Demand Generation, Product Marketing, Marketing Operations, Category Marketing, and Partner Marketing. In the office you will sit next to and work daily with your immediate team and peers. The team follows a hybrid work schedule with some days in the office and some from home. This team is data-driven and results-oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.

• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• Initial phone interview with Pattern's talent acquisition team

• Video interview with a hiring manager

• Onsite interview with a panel of department leaders

• Professional reference checks

• Executive review

• Offer

How can I stand out as an applicant?

• Be prepared to talk about professional accomplishments with specific data to quantify examples

• Be ready to talk about how you can add value and be the best addition to the team

• Showcase a proven track record using content to move customers into and through the funnel in a B2B setting

• Showcase a passion for writing and the ability to shift voicing and messaging to meet customers where they are

• Demonstrate high skill in short-form B2B content

• Understand Pattern's mission, values, and culture - and demonstrate how you embody these in your work

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the eCommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

• Unlimited PTO

• Paid Holidays

• Onsite Fitness Center

• Company Paid Life Insurance

• Casual Dress Code

• Competitive Pay

• Health, Vision, and Dental Insurance

• 401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.