Lead Content Strategist | Personalised Content Team

WHY DEPT?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

This role is part of our Personalized Creative team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalized, digital communications that change perceptions, shape new behavior's, and shift market share for our clients including eBay, Ancestry, Walmart, and more!

JOB PURPOSE:

DEPT is looking for a proven Product Marketing Manager and North American strategy lead. In this role, you'll lead the DEPT North American strategy team, helping grow the team's vision, evangelize the service across DEPT and in the marketplace, while helping our teams execute on a wide range of projects for our fantastic clients. You'll also be an integral part of our clients team, focusing on building holistic and seamless go-to-market strategies by working closely with teams across the organization.

As an Agency, we help our clients create more meaningful connections with their customers. Your role is instrumental in developing go-to-market plans, unlocking insights, targeting the right audiences, shaping the overall position and setting the tone and message for campaigns, and helping to craft unique customer experiences.

In this role, you'll lead the DEPT North American strategy team - helping grow the team's vision, evangelize the service across DEPT and in the marketplace, while helping our teams execute on a wide range of projects for our fantastic clients. While you're instrumental in supporting and growing the strategy team, you will also be focused on taking product features and launches and building them into cohesive narratives and integrated campaigns. You'll bring a passionate growth oriented mindset to help execute campaigns in this regard - working cross-functionally to bring the right value proposition, positioning, messaging, channel strategy and growth plans to life.

KEY RESPONSIBILITIES:

You will be across multiple accounts and channels, working closely with Creative and Account Management to:

• Build connected go-to-market strategies and explore new opportunities,

• Build and maintain cross-functional relationships to influence change in our clients' business.

• Collaborate with client marketing leads to develop strategic roadmaps against outlined business objectives.

• Develop onsite content strategy frameworks and guidelines for our clients

• Map customers' holistic journeys to ensure we are providing consistent messaging throughout all communications, and ensure that our onsite marketing is working as hard as possible.

• Work with our clients to outline approaches to optimize channels and CRM

• Determine how our owned channel activity fits into the larger marketing mix to identify any gaps as well as possible enhancement opportunities.

• Consult with clients, defining where focus and priority needs to be placed and clearly develop briefs against their goals.

• Develop strategic positioning and create briefs for big beats/marketing moments for which creative assets will be produced.

• Help define and drive new initiatives to deliver against the roadmap.

• Be instrumental in developing business critical initiatives such as evaluation models, testing plans, and reporting tactics to ensure learnings are central to all work.

Day to day:

• Lead and manage the North American Strategy team

• Develop end-to-end creative and customer experience strategies following our Planning Methodology.

• Work with marketing team members across content, design, and web development to plan and execute new product launch campaigns.

• Bring a passionate growth oriented mindset to help execute campaigns in this regard - working cross-functionally to bring the right value proposition, positioning, messaging, channel strategy and growth plans to life.

• Drive feedback/improvement loop by plugging into teams across the organization to identify what is working and what other opportunities exist.

• Own messaging guidelines and best practices across the organization.

• Translate product messaging into the various marketing channels, ensuring consistency

• Bring a strategic mindset and approach to content and copy

• Research products, services, and current strategies to identify new opportunities.

• Critically analyze and interpret research and reporting, using this information to inform and improve strategies.

• Ensure plans fit client goals, are optimized for multiple audiences, push to desired action, and are tested and measured effectively.

• This is a client-facing role supporting a key account; the ideal candidate should be able to create convincing propositions, present strategy to clients and help Account and Creative teams plan, optimize, implement, test, and measure.

• This is an omni-channel digital role covering email, web, display and social and wider customer experience design.

• Connect with teams across the organization to share back what is working and what other opportunities exist.

SKILLS AND PREVIOUS EXPERIENCE:

• A strong leader

• 5+ years of experience in product marketing

• Strong understanding of product marketing principles and experience developing go-to-market plans.

• You are focused on taking product features and launches and building them into cohesive narratives and integrated campaigns.

• You're a great cross-functional collaborator who brings out the best in others, enabling them to do their most impactful work.

• You have a demonstrated track record of developing go-to-market plans, helping to shape positioning, and working to bring that positioning from theoretical (in a doc) to practical (on a surface)

• You are capable of managing interdepartmental relationships, ensuring that all stakeholders are working off the latest/updated information, that their questions are answered quickly, and that they are delivering on their plans on time and in a coordinated fashion across channels

• You have good grounding in end-to-end, omni-channel marketing.

• You have a confident understanding of how to turn business goals into actionable marketing and communication goals.

• Experience of A/B and multivariate testing methodologies.

• Experience of creating and optimizing user journeys, including automated journeys.

• Understanding of and ability to articulate best practice in digital marketing.

• Excellent communication and presentation skills.

• Team player who understands the value of client needs.

WE OFFER:

• 15 days Paid PTO

• 10 Public Holidays + Birthday off

• Medical, Dental, and Mental Health Support/Benefits (through Canada Life Insurance)

• Learning & growth certifications/certifications

• Enhanced Family Leave (after 1 year)

• A flexible, hybrid working policy

• Buddy Program: You will be paired with a 'Buddy' to help you through your first weeks' at DEPT

• Tons of Office perks in our Toronto office! Enjoy biweekly breakfasts and lunches, tons of free snacks, and of course team events on the regular!

• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named 'Agency of the Year' at both The Lovies and The Webby Awards.

• Awesome clients. Whether big or small, local or global - at DEPT you'll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!

• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.

• Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.

• long term service - additional annual leave:

• 3+ years 5 days additional Pro rata (Total 20 days annually)

• 5+ years 5 more days additional days pro rata (Total 25 annually)

• Enhanced Family leave after 1 year of service:

• Primary caregiver / Parent giving birth = 3 months top off

• Secondary caregiver 1-3 years service = 3 weeks Top off

• Secondary Caregiver 3+ years service = 6 weeks top off

• Pregnancy loss (incl, Miscarriage, Ectopic Pregnancy, Molar Pregnancy or Abortion) - If you experience pregnancy loss (including partners and those affected by loss through fertility treatment from the point of embryo transfer and those with a surrogate mother), we offer you a minimum of one (1) week leave on full pay, regardless of length of service. This time can be taken within three (3) months' and separated into half or full days depending on what works best for you.

• Fertility Treatment

• To truly support you during this important phase, we are pleased to offer up to five (5) working days of paid fertility leave during each treatment cycle ("Fertility Leave"). We understand that attending appointments and undergoing treatment may require time, and we want you to have the flexibility you need. The Fertility leave is however capped at 15 days

• Menopause Policy

• Flexible working arrangements: if you are experiencing menopause symptoms that affect your ability to perform at your best during specific times of the day, we encourage you to discuss flexible working arrangements with your line manager and/or People & Culture team. We aim to provide you with the flexibility you need to manage your work effectively.

• Sickness Absence due to menopause: if you are experiencing menopause symptoms which make it impossible for you to work, we are pleased to offer up to five (5) working days of paid leave to support you during these challenging times. This time can be taken as a half or full day and if you require more time off please have an open discussion with your line manager and/or the People & Culture team. Our Sickness Absence Policy, detailed in your Staff Handbook, can provide additional information.

DEPT is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DEPT is proud to be an equal opportunity workplace that seeks to recruit, develop, nurture and retain the most talented people from a range of diverse backgrounds, skills and perspectives. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability.

DIVERSITY, EQUITY, & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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