Lead, Category Management And Shopper Insights

The Kraft Heinz Company Chicago , IL 60602

Posted 2 months ago

Kraft Heinz, The Company

As one of the world's largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World. Bringing this vision to life are our 36,000+ teammates around the world, making food people love.

Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.

Every day, we are transforming the food industry with bold thinking and unprecedented results. If you're passionate like us -- and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen -- there's one thing to do join us.

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It's true Our employees are our competitive advantage.

As part of the Kraft Heinz family you're supported to grow and achieve. You're recognized and rewarded for outstanding performance at every level. You're given the opportunity to leave your mark and build legacies. But you won't do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.

Job Description

This role will lead category leadership and shopper insights for the eCommerce organization. To be successful, this leader will partner with internal and external stakeholders to translate data into actionable insights to maximize sales and market share. Specifically, this role will manage external data providers to obtain shopper behavior & industry insights and provide concrete recommendations around assortment, innovation, renovation, and merchandising activations for key categories/brands.


  • Lead category leadership and shopper insights for the eCommerce organization

  • Provide leadership, strategy creation, and analytical support for optimal decision in collaboration with HQ Brand Management, eCommerce Sales, Business Analytics, Marketing, and R&D

  • Create, identify, and lead shopper-based insight stories and research (Primary/Secondary/Syndicated) that allow our Sales, Marketing, and Brand teams to action and drive growth. These solutions should include insights across the four marketing P's.

  • Identify and lead specific research opportunities (industry, shopper, etc.) to bring new learning to category leadership solutions;

  • Turn data into actionable insights

  • Create, develop, & maintain direct relationship with external data agencies and consulting agencies

  • Own end-to-end platform/category performance, assortment, innovation, renovation, and merchandising activation recommendations

  • Leverage insights and resources through the utilization of a broad range of data sources, market research findings, tools, analyses, and technology to continually bring new shopper ideas to customer and company; work as a liaison with vendor contacts to the greater eCommerce group

  • Contribute to innovation sell-in by presenting online shopper/category stories to the R&D Leads per business unit

  • Optimization of the digital shelf through assortment planning


  • Excellent communication and presentation skills to all levels of the organization

  • Strong analytical skills; the ability to see the story in the data

  • Experience in team leadership and influencing skills

  • Obsessed about value creation and continuous improvement

  • Strong personal motivation and ability to effectively work independently as well as collaboratively across multiple team functions

  • Knowledge and proficiency of: Primary, Secondary, and Syndicated Data Sources (Qualitative and Quantitative) including but not limited to IRI, Nielsen, household panel, market basket studies, etc.

  • Comfortability with the ambiguous; balancing data science and data art

  • Strong proficiency in MS Office tools, including, but not limited to Power Point, Excel, and Publisher

  • 5-7 years of experience

  • eCommerce experience a plus



Chicago/Aon Center

Equal Opportunity Employer-minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

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Lead, Category Management And Shopper Insights

The Kraft Heinz Company