Land Analyst

Description

Land Analyst

• Responsibilities and Duties:

• Assist with the marketing section of Land Acquisition feasibility studies to aid in investment decisions; participates in the research of new & used home competitors, compilation of local economic statistics, creation of location maps, charts, graphs, and provides final pricing recommendations to the Land Acquisition Team to facilitate great investment decisions.

• Perform as a dedicated analyst responsible for the timely and accurate collection, reporting and analysis of all digital data

• Leverage vast array of digital and web data to analyze and determine performance of current initiatives such as but not limited to marketing acquisition, promotional campaigns and website/email effectiveness.

• Complete Executive and Division Monthly Marketing reporting and evolve the reporting over time.

• Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), regression, and optimization techniques to analyze and optimize web and digital assets to drive marketing and sales performance

• Combine the digital data with offline and in-house data to develop a complete picture of the customer lifecycle

• Help develop a marketing attribution model

• Generate insights and recommendations and present these to the senior management

• Perform in-depth research and analysis regarding

• Customer segmentation

• Consumer behavior

• Automate manual or sub-optimal business processes and analyses

• Improve data culture

• Identification of new data sources; improvement of current ways we use data, etc.

• Create transparency by delivering insights everywhere make data ubiquitous through reports and insights

• Assist with ad hoc reporting needs

• Represent the company professionally in all internal and external interactions and communications

• Complete all other duties as assigned by manager

• Adhere to company safety standards and help promote a safe working environment

• Adhere to and promote the Mission, Vision, and Values of H&H/Dreamfinders Homes

Position Standards:

• Team player

• Attention to detail

• Strong research and organizational skills

• Strong analytical and statistical skills

• Positive Attitude

• Strong communication skills (written and verbal)

Position Requirements:

• Bachelor's degree in marketing, business, or related field required; advanced degree preferred with strong background in qualitative and quantitative research and analytics

• Experience in consumer insights, market research or related analytical field

• Previous real estate work experience is preferred

• Experience with quantitative and qualitative research methods

• Exceptional problem solving and analytical skills

• Excellent written and verbal communication skills with the ability to clearly articulate insights and methodologies to both internal and external clients

• Proficiency in both Excel, Adobe PDF and Power Point

• Love sharing consumer insights that lead to impactful changes that will grow the business

• Knowledge of methodologies involved in developing surveys (Distribution, Weighting, Data cleansing, A/B Testing etc.)

• Be able to present insights from quantitative and qualitative data

• Be able to work cross-functionally with teams with diverse skills and negotiate timelines and requirements effectively.

• Creative mindset that can develop novel solutions to business problems and challenges

• Experience working with business intelligence and data visualization tools (preference for Looker or Power BI)