The Laboratory Outreach Specialist is engaged in identifying, qualifying, and creating new business relationships among the various customer segments within a defined market. The Laboratory Outreach Specialist meets routinely with physicians, nurses, practice administrators, office managers, nursing home representatives, urgent care managers, and representatives of other related facilities.
Education: BS/BA in Marketing or Business Administration.
Experience: A minimum of two years of sales experience, with no less than one year related to marketing or promoting a healthcare product or service to physician offices and other relevant facilities. Experience in physician relations, business development, marketing, and healthcare delivery systems strongly preferred.
Knowledge and Skills:
Excellent written and oral communication skills are required.
Must possess an extensive knowledge of the laboratory industry and government regulations in both hospital and skilled nursing facilities. The individual must demonstrate the ability to work with a wide variety of people including physicians, hospital management and employees, patients, and the general public. Experience using a CRM program to manage productivity.
Computer skills must include proficiency with Microsoft Word and Excel, as well as the ability to learn and master database applications. Attention to detail is essential. The individual must possess the ability to think creatively, solve problems, and exercise good judgment and diplomacy.
License/Certifications: Valid California driver's license in good standing with the state.
Equipment: Various office equipment.
Must be able to perform the essential physical requirements of the job.
San Antonio Regional Hospital