Kaplan, Inc. Washington , DC 20319
KP Marketing Manager, Enterprise
Are you the type of person who wants to roll up your sleeves and build world class programs from the ground up? Are you collaborative, creative thinker with a proven track record of working across functions to achieve and exceed results? If this sounds like you, then we need to talk.
Kaplan Professional has an opening for an Account-Based Marketing Manager. In this role you will be responsible for building, scaling and executing account-based marketing (ABM) programs, across the portfolio, targeting strategic accounts in partnership with our National Account Director and Inside Sales teams.
The ideal candidate is relentlessly customer focused, highly motivated, detail and results-oriented, organized, creative, productive, resourceful, flexible, influential, able to get work done through and with others, eager to learn and grow, able to manage projects to meet objectives and deadlines, experienced in account-based marketing, and great at managing time, communicating, following through and getting things done right.
Conceptualize, build and manage a world-class ABM program.
Own the relationship with and continually evaluate agency and technology vendors that contribute to ABM activities and deliverables i.e. Demandbase, Sirius Decisions etc.
Collaborate with sales to plan, organize, and execute ABM programs and journeys aligned to strategy.
Plan, organize and execute programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts.
Act as a liaison between sales and marketing.
Develop and maintain comprehensive account profiles and target personas, work with sales to identify key gaps in profile and contact information within strategic accounts, develop strategy to add key personas and contacts within accounts could include selection of a vendor to fill in the gaps;
Collaborate with product/solution marketing managers across the portfolio to design & execute 1:1, 1: few, and broad-based marketing initiatives to build pipeline for varied account segments
Own end-to-end coordination and management of demand generation campaigns including planning, promotion, execution, follow-up, and reporting
Track lead flow to ensure the appropriate sales channels are following up on marketing activities in a timely manner
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
Test, measure and optimize programs and tactics on an ongoing basis to meet and exceed goals.
Define and track key metrics that demonstrate success of programs and investments.
Serve as the point person for the Sales team to educate and inform them of all programs, providing detailed instructions for promotion, execution, and follow-up
Develop a cadence of communication across the organization keeping all stakeholders informed of progress and next steps
Be the account-based marketing champion and evangelist for the organization. Continually researching, educating and optimizing the program to meet or exceed goals
Occasional travel up to 10%
Bachelors in Marketing, Business or equivalent education and experience
2-5 Years' commercial experience in product marketing, marketing manager, sales role targeting B2B accounts
1-3 Years' Account-Based Marketing (ABM) experience preferred
Demandbase ABM certification preferred
Working knowledge of a variety of software packages including Excel, Word, and PowerPoint.
Strong project management skills and proven track record of successfully managing multiple projects separately
Comfortable with high-level of ambiguity and capable of taking the initiative
Knowledge/experience working with Salesforce, and comfortable using collaboration tools (Google Drive, Google Hangouts, etc)
Experience working with and supporting a Sales team
Rigorous attention to detail
Creative storytelling ability with the writing skills to back it up
Result-oriented & commercially minded
Self-starter and good problem-solver
Proven track record executing innovative and multi-part event and demand generation programs, simultaneously.
Solid experience in creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
Experience building, launching and reporting on campaigns
Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns.
Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
Familiarity with the sales cycles and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
Emotional intelligence - handling interpersonal relationships judiciously and empathetically by understanding, controlling and expressing emotions
Communication- communicating clearly and effectively across many mediums and across functions
Openness and transparency taking risks and making mistakes are a part of learning as long as they are out in the open and used to learn and grow
Accountable team player - be at work on time, do what you were hired to do, meet targets and deadlines and work to the best of your ability, be professional
Flexibility ability to react quickly and adapt to changing business conditions as required
Lifelong learner - People with an interest in learning, and a willingness to pass it on to others, become invaluable
Previous experience in the Learning & Development educational market a plus.
Experience working with account-based marketing vendors (i.e. Demandbase, Sirius Decisions, intent platforms, predictive analytics, etc.).
1-3 years ABM experience preferred
La Crosse, WI, USA
Job Functional Area
00079 Kaplan Professional
Kaplan is an Equal Opportunity Employer