Junior Media Buyer

Company Description

Martin Retail Group, in partnership with Leo Burnett Advertising, has been serving the automotive industry for more than 30 years. We are one of the nation's largest automotive advertising agencies and pride ourselves on providing the best retail automotive marketing solutions to our clients. Our services don't stop there: we also provide advertising expertise to clients like Fifth Third Bank and Ace Hardware and continue to add new clients throughout the country.

Job Description

Under the supervision of a Media Buyer, negotiate, purchase and monitor advertising space and airtime on behalf of clients. The objective is to reach the highest number of people in the target audience at the lowest possible costs or value for our clients while operating within company and industry standards of practice. Complete all market buys from beginning to end achieving the best outcomes for our clients, developing and maintaining professional relationships with media vendors, and providing our internal customers and service providers with what is needed on a timely basis. Provide guidance and coaching to Media Assistants.

Responsibilities:

• Estimate, negotiate and purchase all media including spot TV, radio, print, outdoor, and digital taking into consideration market conditions, historical pricing, and other such factors. Market list would consist primarily of small markets. Junior Buyer works closely with a Senior Buyer or Supervisor

• Coordinate with Traffic to ensure that all confirmed buys are uploaded in a timely manner

• Research, evaluate and negotiate Makegoods on timely basis

• Ensure all buys are posted on Media systems by quarterly deadlines. Ensure under delivery is recovered within nine months of the buy by working with stations. Junior Buyer works closely with Senior Buyer or Supervisor

• Reconcile monthly invoicing for all clients. Ensure schedules ran as ordered, secure credits where necessary, reschedule any lost inventory

• Provide direction to Media Assistants and assist with their development toward the Junior Buyer position

To apply, please submit your resume and cover letter, with your salary requirements.

Thank you for your interest in Martin Retail Group!

Qualifications

Qualifications:

• One to three years' experience in a media planning/buying role (for example, Media Assistant) in a retail marketing firm

• Experience evaluating and purchasing local broadcast schedules

• Excellent negotiating skills or basic abilities to be trained to develop this skill

• Strong written and verbal communication skills

• Strong organization skills

• Ability to work under pressure

• Ability to analyze, interpret and apply research data

• Self-motivated and self-directed

• Good interpersonal skills to develop and maintain relationships with vendors and teammates

• Experience working with media buying and research software such as Nielsen, Scarborough, Prime Lingo, AdViews, SQAD, and SRDS.

• Intermediate-level proficiency in Microsoft Office in Excel and PowerPoint

Preferred Skills

Exposure to media buying in the automotive industry or exposure to media buying in a franchisee-type industry.

Additional Information