Internship: Consumer Marketing For Kitchen Appliances

Philips Amsterdam , NY 12010

Posted 2 months ago

Apply

This Job is not relevant Tell us why

Job Title

Internship: Consumer Marketing for Kitchen Appliances

Job Description

Start date: mid-March/ April

Duration: at least months

In this role, you have the opportunity to

Be involved in the whole chain of a product lifetime - from product creation to activation on the market, and of course, actively contribute your creative ideas to our team.

You are responsible for

Supporting in Product Development projects, including analysis on consumer and market data
Creating materials (packaging, distribution) to optimize go to market
Market Introduction Planning, preparing trade presentations, preparing activation materials, ensuring all information is available timely to countries to prepare their launches
Competitor analysis to support key innovation projects
Initiating new ideas/ projects based on creative ideas suitable for our consumer needs

You are a part of

The Philips Portioned Coffee and Drip team, a dedicated group of Consumer Marketing Managers, within the Business Group Kitchen appliances. You will be working in a network of various stakeholders based in both the Netherlands (e.g., consumer marketing team, central communication team, market intelligence specialists) and overseas (e.g., marketing specialists, key account managers).

To succeed in this role, you should have the following skills and experience

Students currently studying towards their Business Administration, Marketing, or related field with a passion for products and innovation.
Analytical skills and the passion to drive business growth. Ability to think creatively and pragmatically.
Ability to collaborate with local marketing and sales teams, and create a network within the organization.
Strong excel skills
Fluent in written and spoken English

In return, we offer you

Working experience in a global multinational, in the domain of Coffee appliances. Hands-on product development experience, combined with marketing communication experience.

Why should you join Philips?

Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 2.5 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there,you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

Contact

If you forgot your password, you can click the Forgot Password button on the Sign In screen to reset it.

If you have any other questions regarding the recruitment process please refer to our FAQs. In case of technical difficulties with the website, please send an email to careersite@philips.com.

(Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.)

Show Full Description

See how you match
to the job

Upload my resume

Download the
LiveCareer app and find
your dream job anywhere

Similar Jobs

View All

Want to see jobs matched to your resume?
Upload One Now!

Consumer Marketing Manager Kitchen Appliances

Philips

Posted 2 months ago

VIEW JOBS Job Title Consumer Marketing Manager Kitchen Appliances Job Description In this role, you have the opportunity to As Consumer Marketing Manager, you will drive the definition, development and introduction of products that bring ever-more rewarding and enjoyable experiences to consumers by meeting their needs. You will translate in-depth market-, consumer-, shopper insights, as well as competitive analyses into winning concepts by defining product positioning. You will drive consumer and shopper research to identify and optimize the winning concepts, to integrate these new concepts into strategic product roadmaps, and develop and bring the concept from idea to market. Specifically, in this role you will: * Steer the product development (PDLM) process from start to end, taking initial ideas through to product development and market introduction. * Be responsible for managing a large portfolio of tail products in the market and optimizing the portfolio pruning and profit and sales optimization. * Interact with various disciplines including Innovation, Technology & Development departments, internal and external Design agencies, manufacturing units or external suppliers, marketing management, marketing communication and international sales organizations. * Taking up initiatives for your own team but also for the greater good of Kitchen Appliances and Domestic Appliances. * Work together with external partners to drive the propositions and maximize success. * Help to extend the lifecycle of existing products by contributing with your marketing views. * Interact on a regular basis with our marketing teams in key markets and ensure a successful product launch that fits with the local market needs. You are a part of You will be part of the Philips Kitchen Appliances team, within the Business Group Domestic Appliances. You will join us in the Breakfast & other KA cluster where Philips is an important and recognized brand globally. You will be working in a network of various stakeholders based in both the Netherlands (e.g., consumer marketing team, central communication team, market intelligence specialists) and in the countries (e.g., marketing specialists, key account managers). It will be your task to initiate projects that were recently identified to further boost the growth of Kitchen Appliances and identifying new opportunities with the team, while on the other hand managing the existing product portfolio where there are constant choices to be made on optimizing the amount of sku's, sales and profitability. To succeed in this role, you should have the following skills and experience * MSc Degree in Engineering or Business Economics. If an Engineering degree is paired with an MBA it will give a sizable advantage. * 5-7 years of work experience in a product development role within a consumer-oriented product company. * Knowledge of the dynamics of marketing / brand management of consumer products/FMCG including new product / category introductions. * Proven track record with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets. * Strong analytical and communication skills. * Ability to consistently collaborate with local / international marketing, and sales teams, and create network within and outside the organization. * Self starting skills and an entrepreneurial mindset are a must for this position Why should you join Philips? Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 2.5 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video. To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there,you can also learn about our recruitment process, or find answers to some of the frequently asked questions. Contact If you forgot your password, you can click the Forgot Password button on the Sign In screen to reset it. If you have any other questions regarding the recruitment process please refer to our FAQs. In case of technical difficulties with the website, please send an email to careersite@philips.com. (Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.)

Senior Consumer Marketing Manager Healthy Cooking

Philips

Posted 2 days ago

VIEW JOBS Job Title Senior Consumer Marketing Manager Healthy Cooking Job Description Your challenge Do you want to advance your career in a dynamic, global environment? Do you want to contribute to fundamentally improving people's Health & Well-being, through meaningful innovation? As Senior Consumer Marketing Manager Kitchen Appliances you are offered an attractive balance of strategic thinking and hands-on experience in front-end innovation within a truly international business environment. Do you have what it takes to create the next big innovation in Healthy Cooking? Your responsibilities As Senior Consumer Marketing Manager Kitchen Appliances, you drive the definition, development and introduction of New-to-Philips propositions that provide consumers new benefits regarding Healthy Cooking. You will translate in-depth market-, consumer insights into winning concepts and solutions roadmaps (products, digital programs, services…) . You will drive consumer research to identify and optimize the winning concepts, to integrate these new concepts into strategic roadmaps, and develop and bring the concept from idea to market. As Senior Consumer Marketing Manager you will: * Be on top of all latest lifestyle, people, nutrition & food, technologies trends and regularly share your findings to the organization * Fuel our front end innovation funnel with new to the world solutions (product, services and digital innovations) in the field of healthy cooking * Steer the Idea to Market (I2M) process from start to end, taking initial ideas through to value proposition and solution development towards market introduction: focus on new to the world digitally enabled smart products * Interact with various disciplines including Innovation & Development and Research departments, international sales organizations, internal and external design agencies, external suppliers, marketing management and marketing communication. * Interact on a regular basis with our marketing teams in key markets and ensure a successful product launch that fits with local market needs. * Continuously look for opportunities to learn in all aspects of business within this new domain, to steer the long-term way forward for healthy food and nutrition. Your team You will be part of the Kitchen Appliances team in Amsterdam, reporting to healthy cooking Business Category Leader. The KA marketing team is a dedicated group of Consumer Marketing Managers and digital marketers within the Business Group Domestic Appliances. Next to your R&D partners in Austria and China, you will be working in a network of stakeholders based in both the Netherlands (e.g. consumer marketing team, marketing communication team, market intelligence specialists) and in the countries (e.g. marketing specialists). Our offer We welcome you to a challenging, innovative environment with great opportunities for you to explore. We are looking for The main criteria we are evaluating during this process are: * Master degree in Business Administration, Marketing or related fields with excellent academic track record, or MBA * At least 8 years of experience in an international business environment in the field of front end innovation, consumer marketing or product management * Must: * Expertise in managing new to the world innovation, translating market research into insights, and projects with high level of uncertainty and complexity * Experience in product development ideally both hardware and software * Digitally savvy professional with drive to make things happen (agile way of working) * Proven track record with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets * Highly entrepreneurial and self-driven professional with experience in early-stage innovation, value proposition creation and bringing new to the world ideas to life * Ability to think creatively and pragmatically, continuously looking for opportunities to learn and improve * Strong interpersonal capabilities and excellent communication skills to build durable collaboration with peers in early-stage innovation (e.g. R&D, Marketing Intelligence, Marketing Management) and partnerships (outside the company) * Experience, knowledge in food and nutrition is plus * Highly proficient in spoken and written English Why should you join Domestic Appliances? Philips' Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world. In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company's future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves. In its 128 year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company's successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to 'make their mark' and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers. Contact If you forgot your password, you can click the Forgot Password button on the Sign In screen to reset it.

Senior Media Relations Manager For Domestic Appliances

Philips

Posted 2 days ago

VIEW JOBS Job Title Senior Media Relations Manager for Domestic Appliances Job Description In this role, you have the opportunity to: increase and coordinate awareness for Philips Domestic Appliances' products and innovations with lifestyle media, news media and bloggers. You will provide dedicated support to Domestic Appliances' businesses and are able to create and execute on multi-channel, external communications plans with a focus on media opportunities. You will also support financial, issues and crisis communications working in close collaboration with the crisis and issues management team within Domestic Appliances. You are responsible to: * Work closely with the relevant stakeholders in the businesses, markets and functions to develop/manage a long-term multi-channel external communications plan with a focus on Domestic Appliances' businesses and innovations * Develop content for and manage global media / PR campaigns, B2C communications campaigns for new global product launches and the Domestic Appliances' news center and social media channels * Devise, build and manage Domestic Appliances' reputation by securing background briefings and media engagements for key senior spokespeople with journalists and bloggers at targeted print, online, and broadcast outlets * Support wider, integrated thought leadership campaigns and industry events such as IFA, providing latest messaging and briefing materials across the Domestic Appliances' portfolio * Support financial, issues and crisis communications, including spokesman ship, working in close collaboration with the crisis and issues management team within Domestic Appliances * Set up regular standardized measurement and evaluations to influence senior stakeholder decision-making You are part of: The newly established entrepreneurial, dynamic and ambitious Global Communications, PR and Events team in Philips' Domestic Appliances. You will report to the Global Communications, PR and Events leader. To succeed in this role, you should have the following skills and experience: * Master Degree-level education, with 8+ years of experience in content creation and external communications in an international matrixed / business environment * Experience in working in (and preferably with a passion for) consumer (technology) industries * Experience in developing and executing external communications plans * Proven experience using a variety of external communications/ (social) media channels * In depth knowledge of, and relationships with, lifestyle media, news media and bloggers * Experience in handling crisis and issues (communications), including spokesperson ship * Strong stakeholder management experience with multiple and diverse groups, including business leaders * Experience in briefing and managing a communications/PR agency * Ability to put a measurement program in place In return, we offer you: A meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines. Why should you join Domestic Appliances? Philips' Domestic Appliances business is a global leader with approximately 7,500 employees and EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Perfect Care Steam Generators, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world. In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, , and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves. In its 130 year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company's successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to 'make their mark' and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers. Contact If you forgot your password, you can click the Forgot Password button on the Sign In screen to reset it.

Apply