Penske Automotive Group Escondido , CA 92025
Posted 3 weeks ago
Summary/Objective
The Internet Manager responds to Internet-based customer inquiries and ensures that the dealership actualizes its maximum profit potential in accordance with dealership and Corporate established goals. The Internet Manager is also familiar with online best practices related to general website usage in the automotive industry.
Essential Functions
Meets all goals and objectives including, but not limited to, response time number of internet leads received, appointments set, and personal sales goals
Checks CRM frequently and responds to inquiries immediately
Ensures messages unrelated to sales have been forwarded to the appropriate personnel for prompt attention
Coordinates internet promotions with other dealership sales promotions and other advertising mediums
Ensures that the web address is prominently displayed throughout the dealership, including but not limited to, business cards, email signatures, flyers and all other appropriate dealership advertising assets
Keeps current with online services and various 3rd Parties on the Internet to act as a liaison with any services the dealership uses to promote the dealership or advertise the dealership through the Internet
Works with website host and support team to ensure the website content is frequently updated to attract new and repeat visitors
Ensures that vehicle photos and videos reflect current inventory
Communicates effectively with Internet customers and prospects according to their preferred method of communication, whether by phone, by email or text message (using approved methods)
Maintains general knowledge of dealership products and services and conveys this information effectively to customers
Directs customers to product information resources, including those available on the Internet
Utilizes the CRM tool to assist in maintaining an ongoing customer database and to utilize features of the tool to capture repeat business
Understands the federal, state, and local laws that govern retail automobile sales and ensures that internet programs and online disclaimers are in compliance
Utilizes reporting systems required by general management, the manufacturer and Corporate
Ensures that the work areas are kept clean
Follows all attendance and punctuality standards with adherence to timekeeping standards
Follows the Company's Code of Business Ethics and Conduct
Understands and follows all work rules and procedures and follows lawful directions from supervisors or management
Upholds the company's non-disclosure and confidentiality policies and agreements
Maintains a professional appearance for self and subordinates in accordance with company policy
Attends pertinent training on request
Assists with organizing and attends special events held at dealership or in the community
Attends company meetings as required
Other duties as assigned
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
EEO Statement
The Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by State or Federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.
Penske Automotive Group