The International Product Manager (IPM) is responsible for leading product life-cycle management for on-market and/or newly assigned digital pathology product/s, with an immediate focus on the Roche uPath enterprise software and other related digital products. The IPM will be the product champion and main conduit for all product-related communications. The IPM must work well across internal functions and global affiliates, and be able to create a positive, productive team environment that is focused on the customer
Drives and coordinates development of global marketing tools and activities (e.g., brochures, training, manuals, slide decks, internet/intranet sites and other e-media).
Integrates regional marketing dynamics into product strategy using global markets, customer segmentation, VOC and competitive environment analysis
Drives activities related to launching/promoting new and existing products.
Develops marketing deliverables for product commercialization, including comprehensive global plans for specific product launches.
Continuously monitor customer requirements and drive product line performance and required specification and quality improvement initiatives.
Provides high level support and guidance to the affiliate companies on product issues.
Plans and contributes to the International Business Team meetings (IBT), and affiliate meetings.
Maintains up-to-date knowledge of the global market for product area.
Initiates appropriate market research; monitors competitor activity and recommends and develops action to address them.
Creates and fosters a strong team spirit and takes on the role of 'product champion'.
Cultivates and develops Key Opinion Leaders, product advocates, speakers.
Bachelor's degree in marketing, science or a related field.
Masters or MBA preferred.
Three (3) five (5) years of marketing/sales or related experience in the pharmaceutical, diagnostic or related industry.
Must have software and/or Information Technology (IT) product/marketing management experience or equivalent.
Preferred experience with commercializing software development and/or cloud-based solutions.
Experience with anatomic pathology laboratory and/or LIS connectivity also a plus.
Roche is an equal opportunity employer.
Sales & Marketing, Sales & Marketing > Product Life Cycle Management
Hoffmann-La Roche Inc.