International E-Commerce Director - China

Nutraceutical International Corporation Park City , UT 84060

Posted 2 months ago

Job Summary

The Director of E-Commerce, China is responsible for leading the strategic development, consumer and brand experience, and revenue and profit growth of Nutraceutical's e-commerce business in China. This role requires a proven track record in leading and evolving ecommerce businesses by working with local distribution partners to drive business development, employ effective traffic-driving tactics and campaigns, create engaging content and merchandising, and work through partnerships across brands and functions. Brand and business effective merchandising, seasonal campaign strategies and execution are paramount. As a member of the international sales management team, the Director of E-Commerce provides leadership and vision to both drive the business forward and provide an exceptional brand experience to our consumers.


The Director of E-Commerce will leverage back-end support teams that span brand management, creative, marketing, ecommerce, customer service, and inventory monitoring and management.

Essential Functions

  • Set vision and strategy for holistic and seamless brand discovery, shopping and purchase experience.

  • Manage and drive improvements to ecommerce P&L, including revenue, margin and expense improvement.

  • Drive strategy and execution of all digital performance marketing channels including search, paid social, remarketing, email and affiliate channels. Create seasonal content and merchandising calendars to ensure freshness, relevancy, consistency and appropriate balance of brand story-telling and commerce.

  • Lead operational decision making and partner with leadership in customer service, distribution and logistics to drive performance and customer satisfaction throughout the sales cycle.

  • Continue to grow Omni-channel strategies with DTC and Wholesale partners, and execute plans including ensuring appropriate platform and consumer experience strategies are in place.

  • Establish detailed KPIs and metrics to track and report on performance of processes and programs and transform data into actionable insights and recommendations.

  • Bring new ideas and innovative approaches to digital experiences to drive growth and conversion.

  • In conjunction with the Brand Managers, develops and updates brand level strategic plans for the web site based on the brand priorities, industry trends, concept-to-consumer, and customer insight.

  • Leads and oversees the customer experience on all digital platforms, and the achievement of ecommerce channel goals. Ensures exceptional customer experience on all digital platforms as measured by user analytics, overall sales KPIs, and usability sessions. KPI

  • Creates the strategy for new digital initiatives in support of brand growth goals while leveraging the shared services teams within the e-commerce/digital center of excellence /

  • Leads cross-departmental ecommerce team that plans and implements the day-to-day and seasonal plans required to meet the company goals.

  • Develops annual ecommerce forecast and budget, including traffic, sales, and orders. Provides weekly reporting and insight into ecommerce performance.

  • Defines long-term needs, functionality, features, etc., and digital experiences.

  • Ensures timely update of web content including bi-weekly flips and weekly optimization based on performance trends and usability metrics. Participates in selection of digital marketing vendors, including email, display, ratings & reviews, SEO, SEM, and shopping networks. SEOSEM

  • Oversees strategy of digital marketing (SEO, SEM, re-targeting, display, and affiliates) including planning, analysis, content production, and reporting. SEOSEM)

  • Collaborate with digital marketing, lead and manage site operations and site merchandising teams with focus on building a high-performance, versatile and agile team.

  • Determine site experience improvements through analytics and testing and work with global platform design and development teams to ensure execution.

Job Qualifications

  • 5-7 years of experience in E-Commerce and/or digital marketing 5-7/

  • Bachelor's Degree required; business, marketing or related field preferred

  • Fluent Mandarin Chinese reading, writing & speaking required. Native Chinese speaker preferred.

  • Needs to able to read, write, and speak effectively in English.

  • Position based in Shanghai. Occasional travel to Corporate Offices in Utah required.

  • Strong leadership, influencing and communication skills with ability to interact, influence and align with all levels of the organization, both internal and external

  • Demonstrable and impressive track record of achievement in revenue growth, management of budgets, developing relationships with third party vendors, team building and development

  • Strong management of P&L P&L

  • Strong communication and leadership skills

  • Strong analytical and organizational skills

  • Experience managing staff

  • Nutritional/Healthy products brand, business and e-commerce experience preferred /

  • Experience importing products through and marketing products on China Cross-border eCommerce sales platforms, a plus.

  • Demonstrated capabilities in presentation creating and public speaking skills, executive level reporting and understanding of financial balance sheets and forecasts.

  • Team leadership, expertise in giving and receiving feedback, coaching and talent analysis. In this role, you may lead a small team to achieve sales targets.

  • Ability to service customers at all levels during the purchase and post-purchase experience.

  • Strong written and verbal skills

  • Project management, process orientation

  • Works well in a self-directed environment

  • Proactively communicates and solves problems

  • Ability to build and execute on concepts

  • Understanding of brand management

  • Excellent organizational and time management skills

  • Positive attitude and eagerness to work with a cross-functional team

  • Detail-oriented yet still able to see the big picture

  • Ability to be flexible in approach and factor in a variety of opinions and expectations into work

  • Ability to maintain a professional demeanor within a flexible work environment

  • Comfortable in a fast-paced environment and can meet multiple deadlines on time

  • Eagerness to learn and stay current in digital marketing trends

Physical Requirements

  • While performing the duties of this job, the employee is occasionally required to stand, walk, sit, talk and hear.

  • Employee must exert up to 30 lbs. of force occasionally, and/or up to 10 lbs. of force frequently, and/or a negligible amount of force constantly to move objects. 30/10/

Notice to Recruiters

We prefer that candidates apply directly rather than through recruiters. Recruiters must contact the Human Resource Department prior to submitting a resume, may only submit resumes to the Human Resource Department and may not contact hiring managers without Human Resource permission.

This description is not intended to be an exhaustive list of responsibilities and qualifications.

The position, duties, and qualifications are subject to change at any time.

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International E-Commerce Director - China

Nutraceutical International Corporation