International Digital Marketing Director (Sn1000635)

Starz Los Angeles , CA 90009

Posted 2 months ago

Starz is preparing for international, digital expansion and building branded, direct-to-consumer subscription services. Starz will be expanding to 15 new markets in the next three years and is currently seeking an experienced digital marketing leader to drive global expansion and partner launches. The Director, International Digital Marketing will deliver scalable international brand awareness and audience conversion through innovative and localized social content and marketing campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Drive and oversee the global social expansion strategy for STARZPLAY services

  • Responsible for Facebook/Instagram/Twitter/YouTube community management & content pipeline

  • Partner with internal and external agencies for creative production and media buying, with particular focus/attention on localized assets for Original series launches

  • Execute international digital marketing experiences such as show microsites, games, and contests

  • Provide strategic guidance on social activation strategies, engagement tactics, and additional ways to enhance awareness of STARZPLAY brands and content internationally

  • Responsible for the social advertising budget, optimizing marketing spend to hit key subscriber and impression goals

  • Responsible for defining social KPI and reporting standards for global social channels and platforms, including performance of film or television titles

Required Skills

  • Bachelor Degree in marketing or related field required

  • Minimum 7 years of experience in digital marketing and/or working in social media

REQUIRED KNOWLEDGE AND EXPERIENCE:

  • Deep knowledge of social media and TV industry trends

  • Must be motivated by high volume work load

  • Experience overseeing internal and external creative and media-buying teams/agencies

  • Excellent demonstration of leadership and team management

  • Advanced Microsoft Office skills

  • Experience working in an international role and with multiple languages is preferred

  • Language proficiency in EFIGS a major plus

STARZ (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that provides premium subscription video programming on domestic U.S. pay television networks and produces and distributes content for worldwide audiences, including its investment in the STARZ PLAY Arabia OTT service.

STARZ is the ultimate destination for obsessable TV, movies and more. Characters who pull you in and stories that stay with you. From bold Original Series to the best movies, whatever you love, STARZ ignites your passions.

STARZ offers a competitive compensation package and an attractive benefits program to all eligible employees including a variety of healthcare plans, dental and vision insurance, 401k, life/disability insurance. Eligible employees will enjoy paid time off in the form of vacation and company holidays.

STARZ is an Equal Opportunity Employer. This means that all applicants will receive consideration for employment regardless of gender, age, race, national origin, disability, color, religion, sexual orientation, gender identity and/or expression, veteran status, or any other characteristic protected by federal, state or local law. In addition, STARZ will provide reasonable accommodations for qualified individuals with disabilities.


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International Digital Marketing Director (Sn1000635)

Starz