Internal Communication Manager
Number of Openings:
The Corporate Communications Manager works with supervisor to develop and implement effective communication programs that will help enhance employee morale, engagement and the Welk H.E.A.R.T. culture. This role will have primary responsibility to design, build, implement, track and report on the effectiveness of each communication program and to make regular improvements.
This is a highly visible position with responsibilities that require regular interactions with company executives and team members as well as the opportunity to learn about other functional areas. This individual will develop organizational messages to keep team members informed and will also recommend and implement the delivery platforms (such as: intranet, social media, video, email and/or in person meetings) and frequency of messaging. The individual in this role should have experience coaching leaders on communications strategy and should be comfortable delivering feedback persuasively to assist in achieving desired outcomes. This role may be expanded to include assistance with managing communication strategies with external constituents as needed.
Essential Duties and Responsibilities
(other duties may be assigned):
Establishes an internal communications strategy that creatively reinforces the company's brand, mission, values and key business goals in conjunction with key team members, ensuring the company's culture and organizational initiatives and priorities are successfully communicated to employees and stakeholders.
Develops and implements creative communications strategies and platforms for communicating to employees, coordinating across different areas of the company. Manages multiple stakeholders to draft clean and clear communications for campaigns, that may include articles, presentations, speeches, events, blogs, announcements, scripts and story boards. Must distill the complex and/or sensitive matters into easy-to-understand language.
Measures and reports on impact, and demonstrates flexibility and creativity to change approach.
Develops engagement metrics, evaluates content analytics and proposes strategic methods to drive future communications, content and decisions in an effective manner.
Collaborate with key business partners and advise on communication gaps and messaging opportunities across all internal channels. Train and coach team members in delivering effective communications to achieve desired outcomes.
Develop, implement, oversee and update content of employee intranet, corporate webpages and other platforms regularly.
Manage filming, editing and posting of executive videos, and initiatives such as the annual operating plan. Partner with external agency and Strategic Solutions team in development and execution of corporate PR programs
Assist with managing reactive employee, public relations and/or crisis communications on important issues and topics.
Performs all other duties as assigned.
Education and/or Experience:
Bachelor's Degree from an accredited college in Communications, English, Journalism, Marketing,
Public Relations or related field.
MBA or other related master's degree a plus.
At least 7-10 years of related work experience is required.
Excellent communicator, both verbally and in writing. Superb writing skills.
Demonstrated content development and management expertise along with strong writing,
editing, proofreading, and professional printing/publishing skills.
Master of technology and applications that could be used as platforms to communicate
with constituents including: Word, Excel, Outlook and PowerPoint. Ability to master other applications such as Visio and Prezi required.
Experience writing, producing and/or editing video content is a plus.
Must be a self-starter capable of taking general direction and developing and implementing effective communication strategies and plans within the company. Proven track record of taking initiative to identify and solve internal communications challenges, and in leading executives and others to support and champion an effective internal communication and change management program.
Experience with the design, development and delivery of Communications programs within all levels of an organization. Additionally, should have experience measuring the effectiveness of communication strategy including diagnosing and understanding the needs for the content and making improvements.
Must keep abreast of industry trends and best communications practices to ensure best in class solutions. Knowledge and breadth around digital /online approaches to communication and leveraging social learning methodologies is highly preferred as is additional experience working globally with integrated best practices.
Strong customer-service orientation and consultative approach, combined with a proven record of excellent program/project management and stakeholder management.
Welk Resort Group