Alkermes plc is a fully integrated, global biopharmaceutical company developing innovative medicines. The company has a diversified commercial product portfolio and a substantial clinical pipeline of product candidates for chronic diseases that include cancer, schizophrenia, depression, addiction and multiple sclerosis. Headquartered in Dublin, Ireland, Alkermes plc has an R&D center in Waltham, Massachusetts; a research and manufacturing facility in Athlone, Ireland; and a manufacturing facility in Wilmington, Ohio. For more information, please visit Alkermes' website at www.alkermes.com .
The Marketing Automation Intern will be assisting with the implementation and day-to-day operation as well as overall governance of our Marketo application and related marketing technologies across multiple brand teams. They will assist the operational lead of executing marketing campaigns for the brand teams and their agency partners. In this internship, they will gain real world experiences in data segmenting/collection, list segmentation, email campaign execution, landing page creation, optimization, testing, and deployment within Marketo. This internship will report directly to the Associate Director, Digital. As an active and involved member of the Marketing Operations team, they will learn the use of the marketing automation platform and marketing best practices within Alkermes. This position will utilize strong analytics, operational skills, a collaborative mind set, and great attention to detail.
Assist with strategy, plan, and actual integration of Marketo with CRM
Analyze and make recommendations to improve the existing lead scoring model and implement approved changes
Troubleshoot and prioritize issues with the lead management process and integration with marketing automation platforms
Manage system maintenance, improvements, as well as build and maintain smart lists as required
Assist campaign reporting against sales and marketing KPI's to measure campaign performance
Own assigned projects and drive to completion, collaborating when necessary with other marketing, sales operations and IT team members
Work cross-functionally to ensure timely delivery of Marketing Operations projects in support of brands' strategic goals
Carry the best practices learned across brands
Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any applicant because of race, color, religion, sex, sexual orientation, gender expression and identity, national origin, ancestry, age, mental and physical disability, genetic information, any veteran status, military status or application for military service, or membership in any other category protected under applicable law.