Intern: IT Digital Marketing (Summer 2020)

Volvo Group Greensboro , NC 27395

Posted 2 months ago

This internship role provides students with the opportunity to apply academic knowledge and skills in a professional environment, and to support/promote the graduate's career goals through contact with professionals in their field of study. The internship experience enables students to participate in professional activities for Volvo Group by working on important and innovative tasks/projects. Internships are structured learning experiences where interns/coops and our full time professionals work together within their selected organization. The internship allows students to integrate knowledge and skills in a manner that is mutually beneficial to the student and Volvo Group.

We are seeking a proactive candidate with IT digital marketing experience to support in the overall management of site marketing experiences. The ideal profile is someone who is a hands-on specialist with a demonstrated working knowledge of web platforms, user experience, and analytics, while working with agile methodologies and has the ability to work across many stakeholder groups.

Core Responsibilities:

  • Search Engine Optimization

  • Work with development team to ensure SEO best practices are properly implemented on newly developed code

  • Work with editorial and marketing teams to drive SEO in content creation and content programming

  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

  • Actively work with our SEO tools (such as SEM Rush) and execution of content changes with our support staff

  • Web Analytics

  • Track, report and analyze website analytics to suggest improvements in design, functionality and user experience

  • Establish clear and measurable KPI's and work with capturing in a dashboard from various sources

  • Understand the behavior and expectations of online visitors to recommend changes

  • User Experience

  • Based on clear KPI measurements, support ensuring we are getting users through user journey quicker and more efficiently

  • Proivde clear editor experience enhancements

  • Determine information architecture and create sitemaps

  • Create KPI findings that contribute to better user stories, personas, and storyboards and take recommendations to various marketing departments

  • Personalization

  • Take KPI measurements and apply goals across websites for personalization and also carrying best practices to other markets

  • Support personalization activities to aid in maximizing website conversions

  • Support in A/B testing and personalization initiatives

  • Work with various departments on streamlining KPI funnels

  • Domains and Redirects

  • Establish a workable library and quarterly review process

  • Content Management System efficiencies and improvements

  • Create editor guides for general consumption and defined with maintainability rules

  • Assist in further promotion of appointed web and marketing tools

Essential Skills and Required Experience:

  • Technical background relative to web technology, UX/UI, web analytics, and search engine optimization

  • Content Management System knowledge experience preferred

  • Knowledge of Google Analytics, SiteCore, WordPress and/or SEO tools is a plus

  • Ability to work in a team environment and manage multiple tasks and clients, and provide consultative skills throughout the process.

  • Ideal candidate will be highly motivated with a strong sense of urgency.

  • Participation in school or extracurricular activities and experience in leadership roles is a plus

Education Required:

  • Applicants must be currently enrolled and pursuing a degree related to Business or Information Technology at an accredited school and have completed 30 semester hours prior to the start of the internship.

  • Applicants must have a minimum cumulative GPA of 3.0

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Intern: IT Digital Marketing (Summer 2020)

Volvo Group