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Intern, Brand Marketing

Expired Job

Smuckers Orrville , OH 44667

Posted 3 months ago

For more than 120 years, The J.M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. In consumer foods and beverages, its brands include Smucker's, Folgers, Jif, Dunkin' Donuts, Crisco, Caf Bustelo, R.W. Knudsen Family, Sahale Snacks, Smucker's Uncrustables, Robin Hood, and Bick's. In pet food and pet snacks, its brands include Rachael Ray Nutrish, Meow Mix, Milk-Bone, Kibbles 'n Bits, Natural Balance, and Nature's Recipe. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about our Company, visit jmsmucker.com.

TITLE

Intern, Brand Marketing Summer 2019

LOCATION

Orrville, Ohio (Close proximity to Cleveland/Akron)

We offer the benefit of intern housing assistance, for those that qualify based on proximity, to ensure interns have a positive experience and are financially able to afford living for the length of the internship.

REPORTS TO

Assistant Brand Manager or Brand Manager

KEY RESPONSIBILITIES

  • Deliver an Anchor Presentation, or an in-depth study of an industry topic of interest, to the broader organization

  • On a timely basis, evaluates data and business trends and communicates insights to the core business team

  • Executes specifically requested analyses via syndicated data (IRI & Internal Sales systems) and provides the "story", not just the data, to managers and supervisors

  • Provides graphic (PowerPoint) support to easily help to communicate trends

  • Uses creative execution to support brand tactics

  • Supports marketing program execution, including pre- and post-campaign analysis

  • Assists with budget/coupon needs each month for supervisor and identifies key issues

  • Demonstrates flexibility and initiative in assisting team with ad hoc projects

SELECTION CRITERIA

Education

  • Juniors pursuing a Bachelor's degree in Marketing or a related field

  • Minimum GPA: 3.0

Other

  • Experience with Excel, Word, PowerPoint

  • Keen attention to detail

  • Effective time management & organizational skills

  • Demonstrated interest in Marketing

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This role is a strategic partner to cross-functional teams, drives thought leadership on category, customer, and brand initiatives and will work closely with sales, marketing, finance, and demand and supply planning. PRIMARY RESPONSIBILITIES * Translates national brand strategies, marketing plans, and insights into sales strategies by key channels. * Influence the development of Long Range and Annual Operating Plans (quota, trade, situation assessments) from a Category, Customer, Channel, & Competitive lens. * Creation of channel specific sales fundamental objectives to achieve priorities and sales controllable objectives: distribution, pricing, shelving, merchandising, and new items. * Lead the development of national sales presentations and tools that are rich in category and shopper insights that help Field Sales execute the initiatives in the marketplace with excellence. * Communicate key Category, Customer, Competitive insights into volume forecast. * Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives. * Understand the efficiency and effectiveness of specific trade promotions/other sales activities and make recommendations, where needed. * Help provide regular updates to Field Sales of key marketing elements and initiatives (FSI/Media calendars, Catalina, etc). * Provide support for product recalls, label changes, innovation launches, and SKU rationalizations. * Assist in creation of materials for National Sales Meetings and Sales webcasts. 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Smuckers Orrville OH

Intern, Brand Marketing

Expired Job

Smuckers