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Interim: Head Of Brand & Communications

Expired Job

Hellofresh Amsterdam , NY 12010

Posted 2 months ago

Do you want to be part of a young, dynamic team in one of today's most exciting e-commerce sectors? Come and join us, and help us expand our success in the Benelux food sector!

Due to maternity leave, we are looking for a temporary Head of Communications & Brand for the Benelux market. This will be a fixed period assignment from January 2019 June 2019 (6 months).

About HelloFresh

We are HelloFresh, the leading global meal kit company. We inspire our customers in the kitchen and make it easy for everyone to cook varied, delicious home cooked meals. We are one of the fastest growing European companies, publicly listed since November 2017 and have a revenue run-rate of more than one billion Euros. Our team is diverse, high-performing and international, helping us to create a truly inspiring work environment in which you will thrive.

We are fast-paced and love food. Our success doesn't come easily we work hard for it and are very keen on building a strong brand and creating impactful campaigns. Join us to continue building a fresh food global champion!


Due to maternity leave, we are looking for a temporary Head of Communications & Brand. In this challenging position you are responsible for continuing building brand saliency and visibility in our countries which we manage out of our office in Amsterdam : The Netherlands, Belgium, Luxembourg and France. This includes setting up and implementing the communications & brand strategy and managing an international team with campaign managers, designers, content specialists and community managers. Strategic brand monitoring is important, as well as 'safeguarding' our HelloFresh brand, by being on top of consistently carrying out the HelloFresh message on all communication levels and in everything we do.

We are looking for an expert that can drive our strategic brand plans, has a hands on approach, and possesses the ability to lead an international team. You are part of the Senior Leadership team, together with our other heads of departments. You will report directly to our CMO for the Benelux/France and our Global Head of Brand.

More specifically, with your team,:

  • You will be responsible for developing and implementing the Communications & Brand strategy, leading to increased brand awareness and understanding, creating sustainable growth for our company;

  • You will be developing an Integrated Communications Strategy across all content, Video, Social Media and Consumer PR Channels;

  • You are tailoring HelloFresh Marketing communications to the different markets and ensure a consistent message that highlights the most relevant benefits to consumers;

  • You will lead channel strategies for our owned media - blog, Social Media and video content, customer magazine;

  • You will be managing the planning and production of brand campaigns, managing multiple stakeholder needs and ensure quality creative delivered to deadline;

  • In collaboration with Market research teams, and business development teams, you must be able to develop consumer and market insights, leading to strategic brand plans, which will guide your own and other marketing teams;

  • You will work in close collaboration with Performance Marketing teams, with Product Marketing for communication rollouts and with Corporate Communications & PR team;

  • You will be collaborating closely with Global Marketing functions, based in Berlin, and provide local input where requested;

  • You will be managing and coaching the Brand Strategy, Content and Design team, a team of about fifteen (jr) professionals;

  • You will be able to drive high performance whilst maximising available resources and maintaining high morale.

Who are we looking for?

For this position, we are looking for a person who:

  • Has at minimum a Bachelor's Degree;

  • Has 6-10 years relevant work experience;

  • Has preferably experience with brand marketing at the capacity of a Senior Brand Marketing Manager / Director in a fast-paced and extremely competitive environment;

  • Has had successful experience in launching and driving brand marketing campaigns that have built momentum for a brand's awareness and consumer acquisition;

  • Has a creative mind, but knows how to combine this with excellent problem-solving skills and strong analytical capabilities;

  • Is self-motivated and proactive, possess an ability to handle multiple projects, prioritize and meet deadlines;

  • Has experience in managing agencies, contractors and has done a fair share of project management;

  • Has experience working in cross-border teams or in an international environment;

  • Has strong management capabilities with demonstrated ability to develop a team to excel and hold team members accountable for meeting targets;

  • Is fluent in English and must be a native speaker in either Dutch or French.

What do we offer?

  • The unique opportunity to have a serious impact on a growing and listed company;

  • A high level of autonomy, responsibility and ownership in your role and plenty of freedom for ideas and own initiatives;

  • An extremely steep learning curve and plenty of room for personal growth;

  • To work with a young, fun motivated and international team;

  • To work in a modern, spacious office in Amsterdam with excellent transport links and employee perks, like delicious lunches, discounted HelloFresh boxes, free boot camp- and boxing lessons, monthly drinks and other team activities;

  • Competitive compensation.


Do you recognise yourself in this profile and do you want to find out more? Feel free to call Mara on +31 (0)20 210 90 35. To apply, fill in the form below and add your cover letter and CV in English. Before applying make sure you are eligible to work in the Netherlands, unfortunately we do not sponsor any work visa or permits for this position

  • Acquisition based on this vacancy is not appreciated.
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Interim: Head Of Brand & Communications

Expired Job