Integrated Marketing Specialist

Position Title Integrated Marketing Specialist Working Title Integrated Marketing Specialist Department 401120- Integrated Marketing & Communications Pay Rate $22.35/hour FTE 1.0 FLSA Nonexempt Position Number 997790 Classification CJS14 Special Instructions to Applicants:

This is a full-time benefits-eligible position. Benefits include competitive salary; health, dental, vision, life insurance, AD & D, long-term disability; 3 weeks paid vacation per year; 3 weeks of accrued sick leave per year; 13 paid holidays; retirement; and generous education assistance for an employee, spouse and dependent children taking classes at UCM.

A complete UCM electronic application for employment, cover letter, resume and samples required.Incomplete applications will not be considered. Samples may be attached as links in your cover letter or resume or scanned and attached in the optional Publications tab.

A review will begin immediately and continue until filled.

NOTE: A background check is required for the selected candidate of this position and any job offer is contingent on the results of this check.

The University of Central Missouri is an Equal Opportunity Employer and specifically invites applications from women, minorities, veteran status, and people with disabilities.

Working hours:

Monday

• Friday; 8 am to 5 pm

Some evenings/weekends for events.

Bargaining Unit No Work Location Warrensburg Campus Posting Date 02/08/2024 Closing Date Open Until Filled Yes Position Purpose

This position will research, prepare, proofread and edit written materials including advertising copy, business communications, reports, presentations, articles, commercial brochures, case studies, newsletters, event announcements, video and radio scripts, web and digital promotions in order to target and drive web traffic. This position will serve as an integrated marketing specialist for the Office of Integrated Marketing and Communications to support a wide range of campus partners (including admissions, enrollment, student engagement and experience, academic programs, athletics, academic colleges and schools, Office of the President, and others) with marketing counsel and implementation, and analyzing and evaluating for marketing efforts.

This position will be responsible for monitoring and maintaining content for program pages for one of the university's four colleges which requires working with SEO best practices and regular coordination with IMC's web team.

Communicate, coordinate and schedule meetings with both campus partners and internal staff to ensure accurate and timely completion of all creative services requests, customer communications and other marketing-related projects from conception to completion.

Recruit, train, supervise and evaluate student employees.

Education & Formal Training Bachelor's degree (Specify field(s) of study below), Master's degree (Specify field(s) of study below) Other Education & Formal Training

Bachelor's degree in communication, journalism, public relations, marketing or related field required.

Master's degree in communication, journalism, public relations, marketing or related field preferred.

Computer Skills Word-Processing, Presentation, Desktop Publishing, Web Page Maintenance, Other

• Internet research and social media. Experience

Two (2) years of writing experience required.

Two (2) years of marketing experience required.

Two (2) years of project management experience required.

Knowledge of AP style required.

Two (2) years of web content experience preferred.

Two (2) years of digital advertising experience preferred.

Two (2) years of SEO content writing experience preferred.

Social media knowledge preferred.

Customer relationship knowledge preferred.

Supervisory experience preferred.

Event planning experience preferred.

Must submit three (3) writing and publication samples as part of the application process with blog and web content samples preferred

May be asked to share hard-copy samples of work if invited for an interview that demonstrates experience including examples such as SEO website and online content, articles, blog posts, white papers, e-books, email campaigns, etc.

Other Experience Licenses, Certificates, Registrations, & State/Federal Requirements of Position: Criminal History check, Driver's license Other Licenses, Certificates, Registrations, & State/Federal Requirements Special Skills, Abilities, and Knowledge: Attention to detail, Communication skills, including oral, written, and/or nonverbal, Knowledge of a University environment preferred, Human Relations/Interpersonal skills, Leadership skills: organization/meeting facilitation/project leadership, Management and/or administration skills, Ability to manage multiple concurrent projects and meet deadlines, Maintain confidentiality Other Special Skills, Abilities, and Knowledge

Excellent command of English language, grammar, spelling and usage.

Ability to communicate verbally and in writing using a variety of writing styles to a range of audiences.

Understanding of print, digital and electronic media.

Understanding of the political implications of words and actions.

Specify sensory abilities: Physical & Environmental Factors:

Lifting (weight) - 20 lbs. Other Physical & Environmental Factors Lifting weight Special Working Conditions: Professional appearance, Work in stressful conditions Other Special Working Conditions

Limited travel required.

Irregular work hours - requires some nights and weekends for events.

Constant deadline pressure, excessive number of deadlines.

Ability to Keyboard No keyboarding test required. Special Qualifications: Other Special Qualifications