Integrated Marketing Programs Manager

Plex Troy , MI 48007

Posted 2 months ago

Plex Systems is looking for a strong, experienced integrated marketing manager to join Demand Generation team. This position will be focused on driving net new demand and pipeline for sales across target prospects buyers and accounts. The Integrated Marketing Programs Manager will work in close alignment with key sales teams and develop integrated marketing campaigns to support sales goals. Integrated campaigns will be aligned with the buyer's journey and be comprised of market intelligence, reputation efforts, demand generation, and sales enablement, requiring cross-functional collaboration among teams within marketing and across Plex. Additionally, this role will be responsible for measuring, analyzing and reporting on campaign effectiveness, and marketing contribution to revenue.

The successful candidate will bring passion, high energy and enthusiasm to the role and will have demonstrated a proven track record of success in driving demand and contribution to the organization's pipeline. We're looking for someone who has a sound understanding of marketing mix optimization, strong analytical and presentation skills and the ability to build productive working relationships with key stakeholders.

Job Responsibilities:

  • Develop, manage and execute integrated marketing campaigns for defined markets

  • Work cross-functionally to plan and execute marketing plan, manage activities including logistics, scheduling, and budgeting

  • Manage multiple projects and campaigns simultaneously to meet deadlines and budgets

  • Proactively communicate plans and tactical details across executives, sales and marketing to build strong relationships and alignment

  • Optimize marketing spend for marketing investments (e.g. digital, media, events, email marketing and nurturing)

  • Apply KPIs, analytics, and insights to better profile, target, and re-target prospects; drive continual optimization of campaign performance.

  • Collaborate with creative team to develop effective marketing assets to support programs

  • Understand and keep up with industry trends that impact and highlight customer pain points to help target messaging

  • Align tactics (such as events, webinars, online advertising, content syndication, outbound emails, target account advertising, etc) and content to the buyer's journey

Skills needed:

  • Bachelor's Degree in Business Administration/Marketing or related

  • 5 -7 years of experience in B2B enterprise marketing

  • Experience marketing SaaS and cloud-based solutions strongly preferred

  • MES skills/experience

  • Experience using both online and offline tactics

  • Ability to manage multiple priorities in fast-paced environment

  • Work collaboratively with cross-functional teams with the ability to build rapport, influence and deepen relationships with stakeholders, especially with Sales

  • Event management experience

  • Familiarity with marketing automation systems (Eloqua preferred)

  • Ability to analyze and interpret data based on KPIs to make day-to-day business decisions

  • Exceptional organizational and project management skills

  • Strong interpersonal, verbal and written communication skills

  • Knowledge of CRM (Salesforce.com strongly preferred)

  • Ability to travel up to 25%

We are proud to be recognized as one of the top workplaces in the tech industry. In fact, it's Plex employees themselves who say our company is a great place to work. We've created an inviting workspace that fosters a culture of collaboration, innovation, and excitement. Some of the things our employees enjoy include:

  • Competitive wages

  • Generous benefits including Health, Dental, Vision, Life, Disability Insurance, & 401(k) matching program

  • Very generous PTO/paid holidays

  • Tuition reimbursement

  • Health club dues reimbursement

  • Sustainable work-life balance and flexibility

  • Our multiple locations offer a casual-dress workplace, complimentary food and drink, and "de-stress areas" complete with video games, ping pong tables, and more

We're looking for high-skilled, passionate people to help us do something daring, difficult, and incredibly rewarding. If you're ready to be inspired, solve problems, grow professionally, and unleash your talentthen apply today. You're what's next.

Plex Systems delivers industry-leading ERP, MES, and Industrial IoT solutions to manufacturers across process and discrete industries. Plex pioneered cloud solutions for the production line, connecting suppliers, machines, people, systems, data, and customers with capabilities that are easy to configure, deliver continuous innovation, and reduce IT costs. With insight from the shop floor to the top floor, the Plex Manufacturing Cloud helps companies see and understand every aspect of their business ecosystems, enabling them to transform their businesses and lead with precision, efficiency, and agility in an ever-changing market. Learn more at www.plex.com.


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Integrated Marketing Programs Manager

Plex