Integrated Marketing Manager, Developer & Enterprise Solutions (DES)
San Francisco, Boulder, New York City
Twitter is what's happening and what people are talking about right now. For us, life's not about a job, it's about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we'll do what's right (not what's easy) to serve the public conversation.
Twitter's Developer and Enterprise Solutions team (DES) builds and owns Twitter's commercial Data Products, Enterprise Solutions, and developer platform, and operate the business behind them. Today thousands of B2B software tools - such as customer service, social analytics, marketing management, and more - rely on Twitter's platform to help make Twitter more valuable for businesses. We believe Twitter data is a valuable source of insight for the research community and seek to build a safe, trusted, multifaceted, and growing community of researchers studying Twitter across a variety of dimensions.
Every day, developers across the world work with the Twitter APIs to build tools that analyze and help strengthen the public conversation. Twitter is looking for an Integrated Marketing Manager to help engage and support our developer community as we build the next generation of the Twitter API. We are one of the fastest-growing parts of Twitter today, and this is an exciting time of change and opportunity as DES redesigns both Twitter's developer platform and our approach to serving the developers who use it.
Who you are:
You will be an experienced account-based marketer with a passion for developing strategic, repeatable playbooks for winning over enterprise buyers.
DES's Marketing team is looking for an impact-motivated integrated marketer who will be responsible for developing strategy and account-based marketing tactics in partnership with the sales team to win over key, named enterprise accounts in a new target vertical. The successful candidate is flexible, open to quick iterations, and has the ability to create repeatable playbooks and processes to scale their efforts. This individual will handle a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support the organization's pipeline and revenue goals. They will be aligned with the sales organization, helping them target the most important accounts in a productive and effective way.
The ideal candidate has a proven track record in developing B2B marketing programs both on the strategic and tactical levels.
What You'll Do:
Work closely with sales leadership to develop account based marketing strategies
Deep understanding of the sales process and how and why large enterprise customers are engaged with [DES]
Email CTA campaigns
Events industry level and Twitter-owned -- virtual and, hopefully someday, in person
Strong customer empathy and ability to translate complex concepts into clear, relatable narratives.
6 - 8+ years of experience as a product marketing manager or similar role
Bachelor's degree or equivalent
Demonstrated ability in launching and growing products
Strong written and verbal communication skills; Top-notch messaging and positioning, with experience crafting compelling content.
Diplomatic, decisive communicator
Exceptional team player
Ability to work with significant autonomy in a cross-functional environment
Ability to run quickly and adapt to a fast-paced, constantly changing environment
Willingness and flexibility to travel up to 10% of the time.
Experience working with developers and developer products is a bonus
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
After you apply, a recruiter may reach out to you for an introductory call.
If your background is a match for the role, you may phone interview with 1-2 people.
If you continue through the process, you will interview with 5-10 people via a video conference call.