Integrated Marketing Campaign Manager - Walmart Connect (Manager, Marketing Planning And Strategy)

Position Summary...

What you'll do...

Integrated Marketing Campaign Manager - Walmart Connect

Please Note: Our team comes into the office 3 days a week; this is not a remote position. We are only considering local candidates in the Hoboken/New York area who can work onsite at this time. If you are not local and apply for this role, please specify "open to relocation" on your resume, if that is applicable, for consideration.

WALMART CONNECT AT WALMART

Walmart Connect is Walmart's media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores.

At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us.

We believe all digital advertising can be targeted and accountable-and we have Walmart's sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart's overall growth strategy.

This is a unique opportunity to join a small, high-visibility team within the largest company in the world.

CLIENT SOLUTIONS

Client Solutions is WMC's integrated marketing center of excellence for centralized, end-to-end insights-led marketing strategy, strategic omnichannel planning and activation of custom category, cross-category, tentpole and custom advertiser solutions across Walmart's touchpoints-at an unparalleled scale.

We partner with suppliers to co-create industry-first programs and breakthrough experiences that connect brands with Walmart customers, aligning goals with Walmart Merchandising and Marketing and Site priorities to jointly drive commercial success.

JOB OVERVIEW

Walmart Connect is looking for an experienced manager to activate revenue-generating marketing workstreams to develop, pitch and execute seasonal integrated marketing programs (e.g., Holiday, Back to School/College, Halloween, etc.) packaged to include core WMC digital and in-store media as well as integrations into enterprise campaigns, leveraging innovative capabilities.

This manager position reports to the Sr. Manager of Omni Capabilities.

IDEAL CANDIDATE:

We are looking for an exceptionally strong, strategic, and effective marketer who is influential, highly energized, and capable of driving internal cross-functional partnerships and workstreams within WMC and Walmart-delivering business results. The ideal candidate is strategic and outcomes-oriented, highly competent operating in matrixed organizations, values storytelling and getting things done.

CORE RESPONSIBILITIES

Marketing Strategy:

• Builds cross-category seasonal programs; socializes marketing strategy with other marketing leaders and associates and represents marketing plans in cross-functional venues.

Creative and Media Brief Development:

• Develops the creative and media briefs for programs; socializes with leaders and cross-functional partners.

• Suggests improvements to media plan to enhance ROI/campaign effectiveness based on review of performance data.

• Drives development of media strategy (e.g., paid social media, influencer marketing, content marketing) and campaign messaging for programs.

Campaign Management:

• Leads execution of multiple seasonal projects by identifying customer and operational needs.

• Provides creative guidance to internal/external agencies and ensures agency output is in line with overall brand strategy, objectives and delivers on initiative strategies.

• Suggests improvements to plan to enhance revenue-driving effectiveness. Reviews and edits creative considerations (media, materials, tone).

Collaboration:

• Collaborates with cross-functional teams (e.g., Marketing Strategy, Digital Marketing, eCommerce Category Marketing, Creative, Operations, Category Management, Site Merchandising, Analytics) to execute on straightforward campaigns and ensure consistent brand messages across all channels.

• Identifies, collects, and shares critical information (e.g., item info, merchant intent) with cross functional teams and key stakeholders to ensure exceptional execution.

ESSENTIAL QUALIFICATIONS

• Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

• 3-5 years of experience working cross-functionally in integrated marketing, campaign management and digital media.

• Creative marketer with the ability to conceptualize innovative ideas and new ways of working.

• Excellent written and verbal communication skills.

• Highly collaborative, team player, strong influencer, and relationship builder.

• Strong understanding of client relationships and framing.

THE BONUS - STRONGLY PREFERRED QUALIFICATIONS

• Experience working cross-functionally in ad sales marketing, client/custom solutions, creative strategy, shopper marketing or site editorial capacity.

• Retail/e-commerce experience with commercial retail solutions such as experiential marketing, CRM (Customer Relationship Management), e-commerce, media, etc.

• Experience working on or a passion for cross-category omnichannel campaigns.

Position Locations

• Hoboken, NJ
• Hybrid Schedule: 3 days a week in the office (not a remote/virtual position)

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'

experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

221 RIVER ST, HOBOKEN, NJ 07030, United States of America