Institutional Associate Channel Marketing Manager

Voya New York , NY 10007

Posted 2 months ago

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Voya Investment Management (Voya IM) is the asset management business of Voya Financial, a Fortune 500 company with over 6,000 employees seeking to help clients plan, invest and protect their savings. Voya IM manages approximately $220 billion in assets across Fixed Income, Senior Loans, Equities, Multi-Asset Strategies & Solutions, Private Equity, and Real Assets.1 Drawing on over 40 years of experience and the expertise of 250+ investment professionals, Voya IM's capabilities span traditional products and solutions as well as those that cannot be easily replicated by an index.

Voya IM's award-winning culture is deeply rooted in a client-centric approach to helping investors meet their goals from insurance companies, corporate and public pension funds, sovereign wealth funds, endowments and foundations, and consultants to intermediaries, and individual investors. Reliability is why our clients hire us and it is why they trust us to navigate the path ahead.

The Associate Channel Marketing Manager will be responsible for working with Voya Investment Management's Institutional Channel Marketing Manager in support of the business development and client retention efforts for the Institutional Distribution team, including Cross Regional business support. This role will assist in developing, delivering and driving go-to market strategies in an effort to help drive sales. This person will also formulate communication strategies, develop sales tools and own the development of marketing materials and lead channel specific initiatives.


  • Assist in the development and delivery of various product specific and value add marketing collateral including: presentations, strategy briefs, commentaries, multi-media updates, brochures, white papers & digital marketing deliverables.

  • Lead development of select marketing support material including webinar invites, event material, communications etc.

  • Assist the Institutional Channel Manager with initiatives to help support

the overall U.S. Institutional and Cross Regional business efforts.

  • Liaise with portfolio management teams, portfolio specialists, product management,

compliance as well as other key sales and distribution teams.


  • Solid knowledge of investment industry, investment strategies and concepts, including applicable SEC and FINRA regulatory requirements.

  • At least 3-5 years of experience in financial services marketing, or a combination of

marketing and sales in the institutional business.

  • A self-starter with the willingness and ability to present new perspectives and

approaches to the channel marketing team.

  • Experience working with sales and distribution professionals a plus.

  • Bachelor's degree. MBA considered a plus.

  • Strong ability to prioritize and manage multiple projects independently and

simultaneously, meet deadlines and adapt to changing priorities and timelines.

  • Ability to develop, write and produce marketing communication programs to meet

multiple audiences and marketing objectives.

  • Excellent analytical, interpersonal, written and verbal communication skills.

  • Demonstrated exceptional project management skills.


Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

  • Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.

  • Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.

  • Team Mentality: Partnering effectively to drive our culture and execute on our common goals.

  • Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.

  • Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more about Critical Skills.

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Institutional Associate Channel Marketing Manager