Insights Supervisor (Arlington)

Accenture Washington , DC 20319

Posted 4 months ago

Accenture Digital

The digital revolution is changing everything, transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter?

Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, you'll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on. Accenture Digital is powered by three practices Interactive, Mobility and Analytics.

MXM

MXM is now part of Accenture Interactive! This collaboration deepens our end-to-end digital capabilities for clients including creative services, data-led marketing execution, content strategy, content execution and digital marketing. MXM specializes in delivering excellence through its superior strategy solutions, technological advances, digital creative executions, and superior marketing analytics.

Curiosity and collaboration are at the heart of what we do. Join our team of creative professionals, technologists and performance marketing professionals solving our clients' most challenging problems with insight-led digital marketing and content.

Job Description

Insights Supervisor have their pulse on audience behaviors and provide our clients and internal strategy teams with valuable insights to shape and optimize our campaigns. The role requires research and analytical skills, an understanding of the social media landscape, ability to create Boolean queries, and the marketing chops to distill data and conversations into actionable recommendations. The Insights Supervisor monitors online conversations about our clients for threats, tracks online campaign engagement, develops hypotheses about audience behavior, builds test and learn plans, assists in paid media buys and audience segmentation, participates in creative brainstorms and delivers reports and recommendations to clients.

YOUR ROLE: Insights Supervisor

While there will never be a typical day at MXM Accenture Interactive, we've highlighted a few of your exciting responsibilities.

  • Responsible for building audience segments within social media ad platforms, establishing key performance metrics for initiatives, conducting research on how consumers are talking about relevant topics, helping conduct A/B test and learn plans, assisting in launching paid social media campaigns, and providing ongoing metrics tracking and optimization recommendations

  • Develops platform specialization and provide informed strategic recommendations, leveraging online pulse to develop insights that drive program and messaging ideation

  • Demonstrates an understanding of client campaigns and associated goals; works closely with Account and Creative to ensure that everything we do is rooted in data

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Insights Supervisor (Arlington)

Accenture