Protolabs is looking to add a product marketing manager to lead its injection molding marketing strategies and tactics in the Americas. This individual will work in a highly matrix environment, and collaborate cross-functionally with product management, sales, engineering, and customer service in order to develop marketing strategies that will continue to deliver double digit revenue growth for Protolabs' unique digital manufacturing service offering in the Americas.
Specific Duties Include:
Work with rest of marketing and product management team to develop a marketing plan for Protolabs' injection molding service, including key activities and budgets to support new customer acquisition and retention of existing customers.
Act as a conduit between product management and marketing communications during product launches and go-to-market planning.
Lead service messaging and value prop work that positions Protolabs' molding capabilities in a differentiated and market-leading way.
Monitor and compare competitors' marketing strategies across multitude of channels, including digital (paid/organic/social) as well as traditional (tradeshows/events/PR) in order to ensure market/service leadership and differentiation across all of the key segments.
Gain intimate customer persona knowledge and understanding of how Protolabs' unique value proposition applies across multiple use cases; Socialize this knowledge with the rest of the marketing team and ensure adequate interpretation in content development, messaging, positioning, etc.
Ensure all marketing messages articulate the right value and are relevant to intended audiences/personas.
Collaborate with other marketing and product management members to develop innovative marketing campaigns in order to raise awareness for Protolabs' injection molding capabilities, generate demand, and ultimately drive revenue results.
Use data analytics to suggest the right level of marketing spend per channel, per persona, per tactic, per segment.
Partner with sales and rest of marketing team to ensure the right type of sales enablement tools and resources needed for revenue attainment
Understand and document customer/buyer journey, including where they get information, and the who, what, when and why behind every key decision.
Accountable for partnering with sales, product management, and other cross-functional teams to ensure the attainment of service-level metrics, such as prospects, opportunities, and revenue.
Participate in cross-functional demand planning process to ensure forecasting model accuracy and revenue attainment.
Collaborate with content marketing team to identify content opportunities that drive service-specific business opportunities.
At least 7 years of product marketing experience, preferably in technical/engineering field
Proficient in all Microsoft Office tools and Salesforce/CRM
Proven track record in using multiple marketing channels and tactics to raise awareness, drive demand, and deliver revenue
B2B and/or e-Commerce experience highly desired
Keen focus on customer-centric and data-driven approach to problem solving
Strong knowledge or familiarity with marketing automation tools, Google Analytics, Data Studio, Moz or other SEO tools
Power user of networking tools like LinkedIn, Twitter and industry blogs/forums
Excellent people skills with ability to interact at all levels of the organization, including colleagues, cross-functional peers, executives, customers, and third parties
Strong technical aptitude and desire to learn more
High interest in manufacturing technologies, product design/development, and/or other similar engineering disciplines
Proto Labs maintains ITAR-compliant operations in all of our United States based facilities. Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.
Proto Labs, Inc. is an Affirmative Action / Equal Opportunity Employer