Industry Markets And Regional Marketing Lead, East

Ernst & Young LLP New York , NY 10007

Posted 2 weeks ago

Join our Core Business Services (CBS) team and you will help support the important business enablement functions that keep our organization running strong. As a CBS professional, you will work across teams to provide the knowledge, resources and tools that help EY deliver exceptional quality service to our clients, win in the marketplace and support EY's growth and profitability. Major teams within CBS include Finance, Information Technology, Human Resources, Enterprise Support Services, Brand Marketing and Communications, Business Development, Knowledge and Risk Management.

Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you'll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.

With so many offerings, you have the opportunity to develop your career through a broad scope of engagements, mentoring and formal learning. That's how we develop outstanding leaders who team to deliver on our promises to all of our stakeholders, and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities. Sound interesting? Well this is just the beginning. Because whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

Job Summary:

The Industry Markets & Regional Marketing Lead (East), will lead and oversee the development & execution of regional marketing and nationally aligned market area initiatives that are aligned with the America's, Regional and national aligned Market Area priorities and business objectives. This position is integral to drive revenue growth in the region and the aligned national market areas.

This position sets marketing strategy & priorities at a regional level along with the respective nationally aligned market areas; must initiate and develop marketing strategies, determine fast growth revenue offerings, formulate multi-channel campaigns and coordinate its execution to achieve the required objectives. Incumbents are experienced senior marketing leaders with deep experience in driving revenue. This position frequently advises and counsels senior EY leaders on how best to deliver marketing strategies to cultivate regional and national market area growth.

Key Responsibilities:

  • Leads the regional marketing team along with aligned market area (national) staff

  • Act as the point person in region and prime liaison for Marketing activities

  • Define region-specific marketing plans (executed by the core mkt team) to ensure efficient spend and return on investment (ROI). This incudes budgets, goals and key performance indicators (KPIs).

  • Support all firm initiatives, give actionable feedback, share best practices and serve as advocate and information source.

  • Provide relevant marketing support to Regional Managing Partner (RMP) and Office Managing Partners (OMPs)

  • Act as the Voice of Customer expert on our buyers, how they buy, and key buying criteria

  • With deep knowledge of the competitive landscape, act as an expert on competition and

positioning

  • Determine fast growing offerings to grow revenue by leveraging data and analytics, create campaigns accordingly

  • Collaborate with subject matter experts (SMEs) and Global to develop positioning and messaging for target personas

  • Understand and document the buyer's journey, including where they get information, and the who, what, when and why behind the decisions they make

  • Develop an issue based multi-channel campaign strategy, including key activities and budgets, in conjunction with Regional leaders and global stake holders that drive demand and measurable impact

  • Assess the effectiveness of the marketing programs on an ongoing basis

  • Plan the "launches" of net-new offerings or service extensions, and manage the cross-functional implementation of the plan

  • Understand and support Business Development (BD) channels with "1: few" and "1: many" activities that generate awareness and consideration for each sector and sub-sector

  • Define key influencers externally and internal luminaries to market though leadership

To qualify, candidates must have:

  • Proven experience in overseeing strategic communications and marketing initiatives

  • Strong communication (written and verbal) skills, independent thinking abilities and multitasking management skills

  • Knowledgeable about current corporate communication practices

  • Expected to work independently and seamlessly team peers within Americas Communications & Marketing including partnering with the Integrated Marketing Leader and America's Chief Marketing Officer

  • Supervise a team of regional marketing and nationally aligned market area professionals charged with assisting the Regional and national Market Area Leaders to drive revenue via various channels

  • Consistent travel to all offices within the sub-area is anticipated; Leader must attend strategic planning meetings with the Americas and regional marketing network via phone (monthly) and in person

  • Bachelor's degree in marketing or communications or equivalent work experience. Advanced degree highly desirable

  • Approximately 12-15 years' experience leading marketing, preferably with a professional services organization

Ernst & Young LLP, an equal employment opportunity employer (Females/Minorities/Protected Veterans/Disabled), values the diversity of our workforce and the knowledge of our people.


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Industry Markets And Regional Marketing Lead, East

Ernst & Young LLP