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The Industry Markets & Regional Marketing Lead (East), will lead and oversee the development & execution of regional marketing and nationally aligned market area initiatives that are aligned with the America's, Regional and national aligned Market Area priorities and business objectives. This position is integral to drive revenue growth in the region and the aligned national market areas.
This position sets marketing strategy & priorities at a regional level along with the respective nationally aligned market areas; must initiate and develop marketing strategies, determine fast growth revenue offerings, formulate multi-channel campaigns and coordinate its execution to achieve the required objectives. Incumbents are experienced senior marketing leaders with deep experience in driving revenue. This position frequently advises and counsels senior EY leaders on how best to deliver marketing strategies to cultivate regional and national market area growth.
Leads the regional marketing team along with aligned market area (national) staff
Act as the point person in region and prime liaison for Marketing activities
Define region-specific marketing plans (executed by the core mkt team) to ensure efficient spend and return on investment (ROI). This incudes budgets, goals and key performance indicators (KPIs).
Support all firm initiatives, give actionable feedback, share best practices and serve as advocate and information source.
Provide relevant marketing support to Regional Managing Partner (RMP) and Office Managing Partners (OMPs)
Act as the Voice of Customer expert on our buyers, how they buy, and key buying criteria
With deep knowledge of the competitive landscape, act as an expert on competition and
Determine fast growing offerings to grow revenue by leveraging data and analytics, create campaigns accordingly
Collaborate with subject matter experts (SMEs) and Global to develop positioning and messaging for target personas
Understand and document the buyer's journey, including where they get information, and the who, what, when and why behind the decisions they make
Develop an issue based multi-channel campaign strategy, including key activities and budgets, in conjunction with Regional leaders and global stake holders that drive demand and measurable impact
Assess the effectiveness of the marketing programs on an ongoing basis
Plan the "launches" of net-new offerings or service extensions, and manage the cross-functional implementation of the plan
Understand and support Business Development (BD) channels with "1: few" and "1: many" activities that generate awareness and consideration for each sector and sub-sector
Define key influencers externally and internal luminaries to market though leadership
To qualify, candidates must have:
Proven experience in overseeing strategic communications and marketing initiatives
Strong communication (written and verbal) skills, independent thinking abilities and multitasking management skills
Knowledgeable about current corporate communication practices
Expected to work independently and seamlessly team peers within Americas Communications & Marketing including partnering with the Integrated Marketing Leader and America's Chief Marketing Officer
Supervise a team of regional marketing and nationally aligned market area professionals charged with assisting the Regional and national Market Area Leaders to drive revenue via various channels
Consistent travel to all offices within the sub-area is anticipated; Leader must attend strategic planning meetings with the Americas and regional marketing network via phone (monthly) and in person
Bachelor's degree in marketing or communications or equivalent work experience. Advanced degree highly desirable
Approximately 12-15 years' experience leading marketing, preferably with a professional services organization
Ernst & Young LLP, an equal employment opportunity employer (Females/Minorities/Protected Veterans/Disabled), values the diversity of our workforce and the knowledge of our people.
Ernst & Young LLP