Forvis, LLP Charleston , SC 29402
Posted 2 weeks ago
Description & Requirements
As an Industry Marketing Leader (IML), you will guide your region's assigned industry group in many aspects of marketing and business development, including leverage of industry strategic plans (ISPs), consulting marketing strategic plans (CMSPs), regional strategic plans, action item development and accountability, organizing regional marketing expenses, conferences and trade show planning and participation, strategic regional client and prospect pursuits, developing strategies for Forvis Mazars-hosted events and execution, advertising plans, and driving thought leadership.
Under the guidance of the Regional Industry Leader (RIL), you will collaborate with the National Industry Tax and Assurance Marketing Leader (NIML), relevant Consulting Marketing Leaders (CMLs), and work directly with the Strategic Marketing Director/Senior Manager, Market Industry Leaders (MILs), and office resources to leverage strategy and resources.
You will also work closely with the national industry and consulting marketing teams, communicating frequently to ensure regional activities are aligned with and directly supporting the key strategic objectives of the National Industry Group.
How you will contribute:
Be the diligent brand champion in all markets within regions
Interact with senior internal and external personnel on significant inter-departmental and inter-firm matters, often requiring coordination between departments and vendors
Actively participate in meetings and communication opportunities and may serve on committees to discuss new ideas
Work with the office Managing Partners and other industry and consulting marketing leaders to support the strategic industry marketing needs of the local market
Work with the RILs and MILs to outline strategic action items in support of ISP goals, then track progress to ensure accountability and reporting to the Regional Managing Partner (RMP)
Be responsible for regional campaign lists and results
Consistently update regional proposal results, proposal statistics, etc. in the appropriate location
Nurture regional association relationships to help generate more exposure and thought leadership opportunities
Leverage national thought leadership activities through various outlets to expand the reach of FORsights within the region
Monitor marketing expenses
Support development and implementation of regional growth initiatives
Leverage or deploy reports providing data-driven insights to RMP and NIL, including SMD/SMSM/SMM and NIML, via meetings or communications as needed
Work with RIL and MILs to develop strategic target lists, then implement strategies for acquiring new clients
Lead strategy sessions for key regional client and prospect pursuits
Actively communicate with the National Industry Marketing Leader to enhance collaboration, share best practices, and ensure alignment with national priorities
Guide the strategy for various internal and external conferences and events at the regional level
Monitor and post on Forvis Mazars social media platforms
Push easy button social media posts/email templates to the region for leverage
Collaborate with other IMLs, NIMLs, CMLs, and SMMs/SMSMs/SMDs to enrich in-person and virtual lists for current relationships to help facilitate follow-up activity and meetings
Teach, educate, and hold the team accountable to drive sustainable growth
Travel to office locations to build strong relationships
Recommend changes to policies and standards and implement procedures that affect your immediate work area and possibly the business function within your area or department
We are looking for people who have Forward Vision and:
Demonstrated critical thinking abilities through developing solutions to a variety of complex problems
Strong ability to work and collaborate in a team-oriented environment
Self-starter with an excellent work ethic
Ability to meet deadlines with efficiency and deliver high-quality results
Excellent organizational and time management skills, with the ability to plan, execute, and evaluate multiple ongoing projects
Strong interpersonal skills to quickly build working relationships with internal clients
Excellent written and verbal communication skills
Strong business acumen
Minimum Qualifications:
Bachelor's Degree
3 years or more of relevant experience
Proficiency with computer and software skills, including Excel
Strong working knowledge of modern marketing practices
In-depth understanding and application of principles, concepts, practices, and standards
Preferred Qualifications:
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Forvis, LLP