Imsa Director, Brand And Consumer Marketing

Nascar Daytona Beach , FL 32114

Posted 3 weeks ago

Company Overview

About IMSA

The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Continental Tire SportsCar Challenge and the IMSA Prototype Challenge Presented by Mazda, as well as four one-make series: Porsche GT3 Cup Challenge USA by Yokohama; Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama; Ferrari Challenge North America; and Lamborghini Super Trofeo North America. IMSA a company within the NASCAR family is the exclusive strategic partner in North America with the Automobile Club de l'Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information, visit, or

Job Description

Let's start with a few basic questions. Are you creative? Can you inspire consumers? Do you possess a strategic mind? Finally, are you ready to bring your experiences and successes into the high-octane world of motorsports?

If the answer to those four questions is a resounding "YES," then we would like to speak with you as IMSA, the International Motorsports Association, is looking for a skilled Brand and Consumer Marketing Director to further define and grow its brand awareness as the world's premiere sports car racing championship.

We are searching for an individual that can drive our market growth using an almost endless toolbox. This includes access to a large stable of premium stakeholders comprised of the top brands in the global automotive industry, from Porsche to Lamborghini to Lexus, to name a few of the 19, track partners from around North America, the top names from the space's media partners and a list of teams and drivers that is second to none.

Those resources will serve as a base as you develop, implement and executive IMSA's marketing initiatives across a wide swath of mediums, digital and TV campaigns and partner messaging integration.

Strong analytical skills, business savvy and the ability to multitask are essential skills for this position as well as:

  • Team player willing to lead and contribute to an established dynamic team

  • Excellent written and verbal communication skills

  • Ability to think creatively and innovatively

  • Budget-management skills and proficiency

  • Professional judgment and discretion that comes from years of experience in the field

  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

  • Proven working experience as brand manager or associate brand manager

  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives

  • Experience in identifying target audiences and devising effective campaigns

  • Excellent understanding of the full marketing mix

  • Data-driven thinking and an affinity for numbers

  • Degree in marketing or a related field


  • Responsible for managing the overall strategic marketing and brand direction.

  • Develops annual consumer marketing plan including media buys, creative development, etc.

  • Leads the development and strategic vision of the company's digital platform including the website & mobile app.

  • Set vision for and manage the video content creation for digital platforms.

  • Responsibility and oversight for NBC TV partnership, production & programming

  • Manages International TV distribution relationship.

  • Responsible for the radio partnership platform and distribution.

  • Develops strategic vision for additional consumer distribution and interactive opportunities.

  • Oversees the track promoter relationships and execution of events for attending fans.

  • Collaborates with the Partnership team to optimize ROI for stakeholder's investments.

  • Communicates strategies to stakeholders.

  • Develops and manages the research strategy.

  • Other duties may be assigned.

Travel required: 30%, including 12-15 weekends per year.

Education and/or Experience

Bachelor's degree from a four-year college or university and a minimum of 10 years of marketing, brand management or advertising agency experience and/or training; or equivalent combination of education and experience.

Other Skills and Abilities

Strong presence and presentation skills required.

Motorsports and other sports management experience preferred.

Strong skills in PowerPoint presentations preferred.

Apply Now:

Learn more about this role and our team by applying at for consideration.

We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, sex, national origin, age, color, disability, religion, sexual orientation, genetic information, pregnancy, or any characteristic that is protected by law.

Follow us on Twitter @NASCARJobs

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Imsa Director, Brand And Consumer Marketing